India PVC Based Wall Paper Market

Industry Overview

India PVC Based wall paper market size was valued at approximately 11.7 thousand Metric Tonnes in 2023 which is expected to grow at a consistent CAGR of around 4.10% during the forecast period to reach nearly 15.9 thousand Metric Tonnes by 2030.

PVC based wallpaper is a popular interior decor solution. Available in a wide range of design and colors, these are very durable, versatile, and cost-effective wall covering option compared to standard paper-based coverings. The water-resistant feature of the PVC material makes them easy to clean and maintain, making it an ideal solution to cover the walls of kitchens, bathrooms, and other high-moisture areas.

India is witnessing a rapid urbanization which is driving the demand for modern and visually appealing interior designs, including PVC based wallpapers, which is driving the India PVC based wall paper market expansion. Furthermore, the growing disposable income among consumers allows for higher spending on home decor and improvement products such as wallpapers, pushing the market even further.

Slower market penetration and tough competition from paints and other alternative wall covering options are strong challenges to the growth of the market. However, rapid technological developments have improved the manufacturing process and resulted in eco-friendly production methods with improved designs. This attracts environmentally conscious people towards the product presenting new growth opportunities.

India PVC Based Wall Paper Market Report Coverage

Industry Dynamics

Industry Trends

Significant trends and changing preferences among consumers are pushing the Indian PVC wallpaper market. One such trend is the higher demand for more sustainable and eco-friendly interior design options. Also, the rising popularity of digitally printed and customizable designs, increase of online distribution channels, and development of smart home décor integrating technology are some other noticeable trends.

Growth Drivers

The India PVC based wall paper market is growing at a significant rate and will continue growing due to the rising number of residential and commercial construction projects. The growing awareness of stylish interior design trends are driving more consumers to adopt versatile and customizable covering solutions like PVC based wallpapers, pushing the demand and the market forward. Furthermore, the inherent benefits of the PVC material over paint in the form of durability, variety, easy installation, and ease of maintenance as well as the expansion of online and retail marketplaces in India are pushing the market growth further.

Challenges

The growing environmental concerns over the production and disposal that may potentially release harmful chemicals is a significant challenge for the producers, which is impeding the India PVC based wall paper market growth. Also, the high initial cost of products compared to traditional paint deters cost-conscious people from buying it as well as the limited awareness among some people about the benefits and availability of such interior décor solutions poses challenges to the market growth.

Opportunities

The expanding real estate sector in India due to a large number of residential and commercial projects is creating new growth opportunities for the market. In addition, there is an increased prevalence of home renovation among people increasing the demand for interior design projects, offering promising growth prospects for the PVC based wallpaper market.

India PVC Based Wall Paper Market Segmentation

VynZ Research provides an analysis of the key trends in each segment of the India PVC Based Wall Paper Market report, along with forecasts at the global, regional and country levels from 2025-2030. Our report has categorized the market based on type, application and distribution channel.

Insight by Type

The global PVC based wall paper market is categorized by different types into vinyl-based wallpaper, non-woven vinyl wallpaper, paper-backed vinyl wallpaper, fabric-backed vinyl wallpaper, foamed vinyl wallpaper and other segments. Among these segmentations, the non-woven vinyl wallpaper segment is expected to grow more during the forecast period due to its durability, ease of installation, eco-friendliness, and aesthetic appeal.

Insight by Application

According to its varied application, the global PVC based wall paper market is divided into residential and commercial sectors. The residential section is further divided into different areas, such as living rooms, bedrooms, kitchens, and bathrooms, while the commercial sector is further split into offices, hotels, restaurants, hospitals, and retail spaces. Amongst these, the residential sector is anticipated to grow at a higher rate due to rising home renovation trends, higher consumer spending and demand for stylish and durable.

Insight by Distribution Channel

Where the former is further subdivided into e-commerce websites and company websites while the latter is divided into home improvement stores, specialty stores, and supermarkets or hypermarkets. Among the two, the online distribution channel is likely to grow more due to the e-commerce boom, broader reach, cost-effectiveness, and convenience.

India PVC Based Wall Paper Market: Geographic Overview

• North India
• East India
• West and Central India
• South India

Competitive Insight

The key players in the India PVC based wallpaper market that meet the diverse needs of consumer with their varied products include 

Recent Developments by Key Players

Marshalls Wallcoverings has launched its customizable, eco-friendly, and sustainable digital print PVC wallpapers to meet the demand for personalized interior décor trends.

Asian Paints Nilayahas introduced their exclusive range of PVC wallpaper collections through prominent designer collaborations and has integrated AR technology in their app to enhance customer experience via virtual visualization of designs.

PRIMARY RESEARCH INTERVIEWS - BREAKDOWN

1.    Research Overview

        1.1.    The Report Offers
        1.2.    Market Coverage
                  1.2.1.    By Type 
                  1.2.2.    By Application 
                  1.2.3.    By Distribution Channel 
        1.3.    Research Phases
        1.4.    Limitations
        1.5.    Market Methodology
                  1.5.1.  Data Sources
                             1.5.1.1. Primary Research
                             1.5.1.2. Secondary Research
                  1.5.2.  Methodology
                             1.5.2.1. Data Exploration
                             1.5.2.2. Forecast Parameters
                             1.5.2.3. Data Validation
                             1.5.2.4. Assumptions
                  1.5.3.  Study Period & Data Reporting Unit

2.    Executive Summary

3.    Industry Overview

       3.1.    Industry Dynamics
                 3.1.1.    Market Growth Drivers
                 3.1.2.    Market Restraints
                 3.1.3.    Key Market Trends
                 3.1.4.    Major Opportunities
       3.2.    Industry Ecosystem
                 3.2.1.    Porter’s Five Forces Analysis
                 3.2.2.    Recent Development Analysis
                 3.2.3.    Value Chain Analysis
       3.3.    Competitive Insight
                 3.3.1.    Competitive Position of Industry Players
                 3.3.2.    Market Attractive Analysis
                 3.3.3.    Market Share Analysis

4.    Global Market Estimate and Forecast

       4.1.    Global Market Overview
       4.2.    Global Market Estimate and Forecast to 2030

5.    Market Segmentation Estimate and Forecast

       5.1.    By Type 
                 5.1.1. Digital Print
                           5.1.1.1. Market Definition
                           5.1.1.2. Market Estimation and Forecast to 2030
                 5.1.2. Traditional
                           5.1.2.1. Market Definition
                           5.1.2.2. Market Estimation and Forecast to 2030

       5.2.    By Application 
                 5.2.1. Residential
                           5.2.1.1. Market Definition
                           5.2.1.2. Market Estimation and Forecast to 2030
                 5.2.2. Commercial
                           5.2.2.1. Market Definition
                           5.2.2.2. Market Estimation and Forecast to 2030

       5.3.    By Distribution Channel 
                 5.3.1. Online
                           5.3.1.1. Market Definition
                           5.3.1.2. Market Estimation and Forecast to 2030
                 5.3.2. Offline
                           5.3.2.1. Market Definition
                           5.3.2.2. Market Estimation and Forecast to 2030

10.  Company Profiles

       10.1.   Marshalls Wallcoverings
                  10.1.1.    Snapshot
                  10.1.2.    Overview
                  10.1.3.    Offerings
                  10.1.4.    Financial Insight
                  10.1.5.    Recent Developments
       10.1.   Excel Wall Interiors
                  10.1.1.    Snapshot
                  10.1.2.    Overview
                  10.1.3.    Offerings
                  10.1.4.    Financial Insight
                  10.1.5.    Recent Developments
       10.1.   Evershine Walls
                  10.1.1.    Snapshot
                  10.1.2.    Overview
                  10.1.3.    Offerings
                  10.1.4.    Financial Insight
                  10.1.5.    Recent Developments
       10.1.   Asian Paints Nilaya
                  10.1.1.    Snapshot
                  10.1.2.    Overview
                  10.1.3.    Offerings
                  10.1.4.    Financial Insight
                  10.1.5.    Recent Developments
       10.1.   Maruti Interior Products
                  10.1.1.    Snapshot
                  10.1.2.    Overview
                  10.1.3.    Offerings
                  10.1.4.    Financial Insight
                  10.1.5.    Recent Developments
       10.1.   Royale Touche
                  10.1.1.    Snapshot
                  10.1.2.    Overview
                  10.1.3.    Offerings
                  10.1.4.    Financial Insight
                  10.1.5.    Recent Developments
       10.1.   Versalis
                  10.1.1.    Snapshot
                  10.1.2.    Overview
                  10.1.3.    Offerings
                  10.1.4.    Financial Insight
                  10.1.5.    Recent Developments

11.    Appendix

         11.1.    Exchange Rates
         11.2.    Abbreviations

Note: Financial insight and recent developments of different companies are subject to the availability of information in the secondary domain.