Industry Overview
The global PVC based wall paper market is expected to grow from USD 2.1 billion in 2023 to reach USD 3.6 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.2 % during the forecast period 2025 to 2030.
PVC based wallpaper is made from polyvinyl chloride. It is widely popular due to its durable and versatile features. These wall coverings are water resistant and therefore are easy to clean, making them ideal for high-traffic settings. These wall papers are available in different textures and designs, offering a cost-effective solution to users to enhance the visual appeal of home or office interiors.
The significant growth rate of the global PVC based wall paper market is primarily attributed to the durable feature. This makes PVC-based wallpaper a cost-effective and long-lasting choice. Another significant growth factor is its high applicability in both residential and commercial settings. It is also very easy to install and maintain because the paper is water-resistant and washable, adding to its demand and growth of the market.
The growing environmental concerns over production and disposal of PVC is a significant challenge to the market growth requiring to abide by strict regulatory restrictions. In addition, the chemical content in PVC such as volatile organic compounds (VOCs) pose significant health risks which deters health-conscious consumers from using them and opposing demand and market expansion. Yet, growth promises lie in the rapid technological developments and innovations in PVC manufacturing processes that improves product features and reduces environmental impact.
Global PVC Based Wall Paper Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 2.1 Billion
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Revenue Forecast in 2030
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U.S.D. 3.6 Billion
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Growth Rate
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4.2%
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Segments Covered in the Report
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By Type, By Application and By Distribution Channel
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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North America, Europe, Asia Pacific and Middle East & Africa
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Industry Dynamics
Industry Trends
The dynamics of the global PVC based wall paper market is influenced by the evolving design trends and shifting customer preference and lifestyles. In addition, notable developments in manufacturing technologies have also created a significant surge in demand among people for meeting their modern design tastes and nee for environmentally friendly and sustainable solutions. Producers today are also coming up with biodegradable backings, recycled materials, and water-based inks, supporting sustainability.
Growth Drivers
The versatility in design is one major factor that influences the growth of the global PVC based wall paper market. It is available in a wide range of patterns, colors, and textures, making PVC wallpaper suitable for a diverse interior design preference. Furthermore, the cost-effectiveness and affordability, ease in installation, changing trends in interior design, and growing disposable income also contribute to the market growth. In addition, the rising awareness of the benefits of PVC material as well as growing investment in R&D by the manufacturers to design more environment friendly alternative pushes the market forward.
Challenges
The growth rate of the global PVC based wall paper market is impeded significantly by the stiff competition offered by alternatives made from natural fibers which are non-toxic and more eco-friendly. Furthermore, economic instability is also a serious factor that deters consumers from spending more on such home improvement products, impeding the growth of the PVCbased wallpaper market.
Opportunities
Promises for market growth are however presented by the expanding construction industry and rapid urbanization in emerging economies as it drives demand for durable and cost-effective wall coverings. Also, the growing prevalence for personalized home decor and rising disposable income in developing countries are presenting new growth avenues to the market.
Global PVC Based Wall Paper Market Segmentation
VynZ Research provides an analysis of the key trends in each segment of the global Surgical Sponges Market report, along with forecasts at the global, regional and country levels from 2025-2030. Our report has categorized the market based on Type, Application and Distribution Channel.
Insight by Type
- vinyl-based wallpaper
- non-woven vinyl wallpaper
- paper-backed vinyl wallpaper
- fabric-backed vinyl wallpaper
- foamed vinyl wallpaper
- other
The global PVC based wall paper market is categorized by different types into vinyl-based wallpaper, non-woven vinyl wallpaper, paper-backed vinyl wallpaper, fabric-backed vinyl wallpaper, foamed vinyl wallpaper and other segments. Among these segmentations, the non-woven vinyl wallpaper segment is expected to grow more during the forecast period due to its durability, ease of installation, eco-friendliness, and aesthetic appeal.
Insight by Application
According to its varied application, the global PVC based wall paper market is divided into residential and commercial sectors. The residential section is further divided into different areas, such as living rooms, bedrooms, kitchens, and bathrooms, while the commercial sector is further split into offices, hotels, restaurants, hospitals, and retail spaces. Amongst these, the residential sector is anticipated to grow at a higher rate due to rising home renovation trends, higher consumer spending and demand for stylish and durable.
Insight by Distribution Channel
Online and offline are two different segments the global PVC based wall paper market is divided into, where the former is further subdivided into e-commerce websites and company websites while the latter is divided into home improvement stores, specialty stores, and supermarkets or hypermarkets. Among the two, the online distribution channel is likely to grow more due to the e-commerce boom, broader reach, cost-effectiveness, and convenience.
Global PVC Based Wall Paper Market: Geographic Overview
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific (APAC)
- China
- Japan
- India
- South Korea
- Vietnam
- Thailand
- Malaysia
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Brazil
- Saudi Arabia
- South Africa
- U.A.E.
- Other Countries
Geographically, the global PVC based wall paper market is split into North America comprising United States, Canada and Mexico, Europe comprising Germany, UK, France, Italy, Russia and Turkey, Asia-Pacific comprising China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam, South America comprising Brazil, Argentina, Columbia, and Middle East and Africa comprising Saudi Arabia, UAE, Egypt, Nigeria and South Africa.
Out of these the US market will grow significantly due to higher home renovation trends, disposable income, demand in commercial sector, DIY culture, and technological advancements. The Asia-Pacific region will also grow during the forecast period due to rapid urbanization, economic growth, growing middle class, increased awareness, and a large population base.
Competitive Insight
The list of major players of the global PVC based wall paper market includes some major names such as:
Recent Developments by Key Players
A.S. Création recently launched a new collection of PVC-based wallpapers. They named it "Metropolitan Stories 2," highlighting urban-inspired textures and designs with an aim to meet the modern design trends.
Brewster Home Fashions acquired the Scandinavian design brand, WallVision to enhance its product portfolio strategically making the best use of their premium designs and to fortify their position in the global PVC wallpaper market.
PRIMARY RESEARCH INTERVIEWS - BREAKDOWN
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