Baby Toiletries Market

Industry Overview

Global Baby Toiletries Market is currently valued at USD 72.8 billion in 2023 and is expected to grow at USD 98.6 billion by 2030 with a growth CAGR of 7.2% during the forecasted period. The increasing awareness regarding the benefits of baby products such as baby wipes, diapers and tissues is driving the growth of the global baby toiletries market growth.

The products that are available in the market for the babies are haircare products, skincare products, diapers, wipes, bathing products and others. China and India are the most populated countries and are observing highest demand for baby toiletries as the number of birth rate increases the usage of baby toiletries is expected to rise at an accelerating rate.

The countries are also observing that the leading causes of death of babies are the hygiene issues that cause diarrheal diseases and several other infections among the children. Additionally, to combat such diseases several health and hygiene awareness campaigns are being launched by the key players in the market such as Kimberly Clarks Huggies and many NGOs such as National diaper banks. These organizations have initiated to create awareness among parents worldwide to use biodegradable diapers which help provide complete relief to parents regarding their baby’s health.

Market Segmentation

Insight by Product

On the basis of product, the baby toiletries market is categorized into skin care, hair care, baby diapers, baby wipes, baby bath products, and others. Baby wipes are further segmented into cloth diapers, disposable diapers, swim pants, and training nappies. Of all product categories, the baby diapers segment is expected to hold the largest market share during the forecast period owing to the increase in the birth rate.

Insight by Mode of Sale

On the basis of mode of sale, the baby toiletries market is categorized into offline sales and online sales. Among these two, the offline sales category is expected to hold the larger market share in the market. However, the online mode of sale is expected to grow at a faster rate during the forecast period owing to the busy lifestyle of the parents and increasing number of working women populations.

Global Baby Toiletries Market Report Coverage

Industry Dynamics

Drivers

The increase in the number of working women population and enhanced standard of living of consumers in developing economies such as China and India are accelerating the growth of the baby toiletries market globally. Traditionally, the concepts of diapers were not used in countries like India and the mothers were required to change the clothes of baby every time it becomes wet. Moreover, in progressive nations, the women population are not just confined to look after their baby but to work in an equal manner like men. The demand for women as a part of labour workforce has increased significantly in some years.

The government is also introducing several policies for uplifting the women workforce in several regions. To save time for women the companies has developed several wipes and Huggies for the babies that do not require changing the clothes of baby every time they are waiting. The wipes can work for almost 8 hours and helps the baby to be hygienic and dry so that baby does not fetch cold. The baby toiletries product launched in the market has made the life of women simple, convenient and flexible. Above all the factors helps in the growth of the baby toiletries market.

Restraints

The presence of harmful chemicals in baby toiletries products such as phthalates and formaldehyde in shampoos and lotions hinders the growth of global baby toiletries industry globally. The companies are also required to undergo various clinical tests before applying the product on the baby and thus the companies had to incur huge R&D costs which is the major restraint observed in the growth of global baby toiletries market.

Geography Overview

Geographically, North America is the largest market for baby toiletries as the awareness regarding the baby hygiene in the U.S. is increasing at a significant rate and the participation of women workforce in the country is increasing. The population in this region are increasingly using baby toiletries as it provides ease and convenience to the consumers and help the parents to save their time and take care of the baby simultaneously.

Asia-Pacific is expected to witness fastest growth in the global baby toiletries market owing to the increasing birth rate in the region. There are several awareness campaigns being introduced by the government and several organizations to make the consumers informed regarding baby hygiene as the result this is enhancing the demand for this product in the region.

Competitive Insight

Some of the key players operating in the global baby toiletries market include Johnson & Johnson Consumer Inc., Procter & Gamble, Kimberly-Clark Corporation, Ontex International, Hengan, Beiersdorf AG, Unicharm, KAO Corporation, Dabur India Limited and Unilever.

The Baby Toiletries Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

• By Product
  • Skin Care
  • Hair Care
  • Baby Diapers
  • Baby Wipes
  • Baby Bath Products
  • Others
• By Mode of Sale
  • Offline Sales
  • Online Sales

Region Covered in the Report

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific (APAC)
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Rest of the World (RoW)
  • Brazil
  • Saudi Arabia
  • South Africa
  • U.A.E.
  • Other Countries

Source: VynZ Research

Source: VynZ Research

1.  Research Overview

    1.1.  The Report Offers
    1.2.  Market Coverage
        1.2.1.  By Product
        1.2.2.  By Mode of Sale                
        1.2.3.  By Region
    1.3.  Research Phases
    1.4.  Limitations
    1.5.  Market Methodology
        1.5.1.  Data Sources
            1.5.1.1. Primary Research
            1.5.1.2. Secondary Research
        1.5.2.  Methodology
            1.5.2.1. Data Exploration
            1.5.2.2. Forecast Parameters
            1.5.2.3. Data Validation
            1.5.2.4. Assumptions
        1.5.3.  Study Period & Data Reporting Unit

2.  Executive Summary

3.  Industry Overview

    3.1.  Industry Dynamics
        3.1.1.  Market Growth Drivers
        3.1.2.  Market Restraints
        3.1.3.  Key Market Trends
        3.1.4.  Major Opportunities
    3.2.  Industry Ecosystem
        3.2.1.  Porter’s Five Forces Analysis
        3.2.2.  Recent Development Analysis
        3.2.3.  Value Chain Analysis
    3.3.  Competitive Insight
        3.3.1.  Competitive Position of Industry Players
        3.3.2.  Market Attractive Analysis
        3.3.3.  Market Share Analysis

4.  Global Market Estimate and Forecast

    4.1.  Global Market Overview
    4.2.  Global Market Estimate and Forecast to 2030

5.  Market Segmentation Estimate and Forecast

    5.1.  By Product
        5.1.1.  Skin Care
            5.1.1.1. Market Definition
            5.1.1.2. Market Estimation and Forecast to 2030 
        5.1.2.  Hair Care
            5.1.2.1. Market Definition
            5.1.2.2. Market Estimation and Forecast to 2030
        5.1.3.  Baby Diapers
            5.1.3.1. Market Definition
            5.1.3.2. Market Estimation and Forecast to 2030
        5.1.4.  Baby Wipes
            5.1.4.1. Market Definition
            5.1.4.2. Market Estimation and Forecast to 2030
        5.1.5.  Baby Bath Products
            5.1.5.1. Market Definition
            5.1.5.2. Market Estimation and Forecast to 2030
        5.1.6.  Others
            5.1.6.1. Market Definition
            5.1.6.2. Market Estimation and Forecast to 2030
    5.2.  By Mode of Sale
        5.2.1.  Offline Sales 
            5.2.1.1. Market Definition
            5.2.1.2. Market Estimation and Forecast to 2030
        5.2.2.  Online Sales
            5.2.2.1. Market Definition
            5.2.2.2. Market Estimation and Forecast to 2030           
    
6.  North America Market Estimate and Forecast

    6.1.  By Product
    6.2.  By Mode of Sale        
    6.3.  By Country
        6.3.1.  U.S. Market Estimate and Forecast
        6.3.2.  Canada Market Estimate and Forecast
        6.3.3.  Mexico Market Estimate and Forecast

7.  Europe Market Estimate and Forecast

    7.1.  By Product
    7.2.  By Mode of Sale        
    7.3.  By Country
        7.3.1.  Germany Market Estimate and Forecast
        7.3.2.  France Market Estimate and Forecast
        7.3.3.  U.K. Market Estimate and Forecast
        7.3.4.  Italy Market Estimate and Forecast
        7.3.5.  Spain Market Estimate and Forecast
        7.3.6.  Rest of Europe Market Estimate and Forecast

8.  Asia-Pacific Market Estimate and Forecast

    8.1.  By Product
    8.2.  By Mode of Sale        
    8.3.  By Country
        8.3.1.  China Market Estimate and Forecast
        8.3.2.  Japan Market Estimate and Forecast
        8.3.3.  India Market Estimate and Forecast
        8.3.4.  South Korea Market Estimate and Forecast
        8.3.5.  Singapore Market Estimate and Forecast
        8.3.6.  Rest of Asia-Pacific Market Estimate and Forecast

9.  Rest of the World (RoW) Market Estimate and Forecast

    9.1.  By Product
    9.2.  By Mode of Sale        
    9.3.  By Country
        9.3.1.  Brazil Market Estimate and Forecast
        9.3.2.  Saudi Arabia Market Estimate and Forecast
        9.3.3.  South Africa Market Estimate and Forecast
        9.3.4.  Other Countries Market Estimate and Forecast

10.  Company Profiles

    10.1.  Johnson & Johnson Consumer Inc.
        10.1.1.  Snapshot
        10.1.2.  Overview
        10.1.3.  Offerings
        10.1.4.  Financial Insight
        10.1.5.  Recent Developments
    10.2.  Procter & Gamble
        10.2.1.  Snapshot
        10.2.2.  Overview
        10.2.3.  Offerings
        10.2.4.  Financial Insight
        10.2.5.  Recent Developments
    10.3.  Kimberly-Clark Corporation
        10.3.1.  Snapshot
        10.3.2.  Overview
        10.3.3.  Offerings
        10.3.4.  Financial Insight
        10.3.5.  Recent Developments
    10.4.  Ontex International
        10.4.1.  Snapshot
        10.4.2.  Overview
        10.4.3.  Offerings
        10.4.4.  Financial Insight
        10.4.5.  Recent Developments
    10.5.  Hengan, Beiersdorf AG
        10.5.1.  Snapshot
        10.5.2.  Overview
        10.5.3.  Offerings
        10.5.4.  Financial Insight
        10.5.5.  Recent Developments
    10.6.  Unicharm
        10.6.1.  Snapshot
        10.6.2.  Overview
        10.6.3.  Offerings
        10.6.4.  Financial Insight
        10.6.5.  Recent Developments
    10.7.  KAO Corporation
        10.7.1.  Snapshot
        10.7.2.  Overview
        10.7.3.  Offerings
        10.7.4.  Financial Insight
        10.7.5.  Recent Developments
    10.8.  Dabur India Limited and Unilever
        10.8.1.  Snapshot
        10.8.2.  Overview
        10.8.3.  Offerings
        10.8.4.  Financial Insight
        10.8.5.  Recent Developments        

11.  Appendix

    11.1.  Exchange Rates
    11.2.  Abbreviations

Note: Financial insight and recent developments of different companies are subject to the availability of information in the secondary domain.

List of Tables

Table 1 Sources
Table 2 Study Periods
Table 3 Data Reporting Unit
Table 4 Global Baby Toiletries Market, By Product, 2018-2023 (USD Billion)
Table 5 Global Baby Toiletries Market, By Product, 2025-2030 (USD Billion)
Table 6 Global Baby Toiletries Market, By Mode of Sale, 2018-2023 (USD Billion)
Table 7 Global Baby Toiletries Market, By Mode of Sale, 2025-2030 (USD Billion)
Table 8 Global Baby Toiletries Market, by Region, 2018-2023 (USD Billion)
Table 9 Global Baby Toiletries Market, by Region, 2025-2030 (USD Billion)
Table 10 North America Baby Toiletries Market, By Product, 2018-2023 (USD Billion)
Table 11 North America Baby Toiletries Market, By Product, 2025-2030 (USD Billion)
Table 12 North America Baby Toiletries Market, By Mode of Sale, 2018-2023 (USD Billion)
Table 13 North America Baby Toiletries Market, By Mode of Sale, 2025-2030 (USD Billion)
Table 14 North America Baby Toiletries Market, by Region, 2018-2023 (USD Billion)
Table 15 North America Baby Toiletries Market, by Region, 2025-2030 (USD Billion)
Table 16 Europe Baby Toiletries Market, By Product, 2018-2023 (USD Billion)
Table 17 Europe Baby Toiletries Market, By Product, 2025-2030 (USD Billion)
Table 18 Europe Baby Toiletries Market, By Mode of Sale, 2018-2023 (USD Billion)
Table 19 Europe Baby Toiletries Market, By Mode of Sale, 2025-2030 (USD Billion)
Table 20 Europe Baby Toiletries Market, by Region, 2018-2023 (USD Billion)
Table 21 Europe Baby Toiletries Market, by Region, 2025-2030 (USD Billion)
Table 22 Asia-Pacific Baby Toiletries Market, By Product, 2018-2023 (USD Billion)
Table 23 Asia-Pacific Baby Toiletries Market, By Product, 2025-2030 (USD Billion)
Table 24 Asia-Pacific Baby Toiletries Market, By Mode of Sale, 2018-2023 (USD Billion)
Table 25 Asia-Pacific Baby Toiletries Market, By Mode of Sale, 2025-2030 (USD Billion)
Table 26 Asia-Pacific Baby Toiletries Market, by Region, 2018-2023 (USD Billion)
Table 27 Asia-Pacific Baby Toiletries Market, by Region, 2025-2030 (USD Billion)
Table 28 RoW Baby Toiletries Market, By Product, 2018-2023 (USD Billion)
Table 29 RoW Baby Toiletries Market, By Product, 2025-2030 (USD Billion)
Table 30 RoW Baby Toiletries Market, By Mode of Sale, 2018-2023 (USD Billion)
Table 31 RoW Baby Toiletries Market, By Mode of Sale, 2025-2030 (USD Billion)
Table 32 RoW Baby Toiletries Market, by Region, 2018-2023 (USD Billion)
Table 33 RoW Baby Toiletries Market, by Region, 2025-2030 (USD Billion)
Table 34 Snapshot – Johnson & Johnson Consumer Inc.
Table 35 Snapshot – Procter & Gamble
Table 36 Snapshot – Kimberly-Clark Corporation
Table 37 Snapshot – Ontex International
Table 38 Snapshot – Hengan, Beiersdorf AG
Table 39 Snapshot – Unicharm
Table 40 Snapshot – KAO Corporation
Table 41 Snapshot – Dabur India Limited and Unilever

List of Figures

Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Sources for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Market Synopsis
Figure 9 Global Baby Toiletries Market - Growth Drivers and Restraints
Figure 10 Competitive Benchmark
Figure 11 Global Baby Toiletries Market Highlight
Figure 12 Global Baby Toiletries Market, By Product, 2018 - 2030 (USD Billion)
Figure 13 Global Baby Toiletries Market, By Mode of Sale, 2018 - 2030 (USD Billion)
Figure 14 Global Baby Toiletries Market, by Region, 2018 - 2030 (USD Billion)
Figure 15 North America Baby Toiletries Market Highlight
Figure 16 North America Baby Toiletries Market, By Product, 2018 - 2030 (USD Billion)
Figure 17 North America Baby Toiletries Market, By Mode of Sale, 2018 - 2030 (USD Billion)
Figure 18 North America Baby Toiletries Market, by Region, 2018 - 2030 (USD Billion)
Figure 19 Europe Baby Toiletries Market Highlight
Figure 20 Europe Baby Toiletries Market, By Product, 2018 - 2030 (USD Billion)
Figure 21 Europe Baby Toiletries Market, By Mode of Sale, 2018 - 2030 (USD Billion)
Figure 22 Europe Baby Toiletries Market, by Region, 2018 - 2030 (USD Billion)
Figure 23 Asia-Pacific Baby Toiletries Market Highlight
Figure 24 Asia-Pacific Baby Toiletries Market, By Product, 2018 - 2030 (USD Billion)
Figure 25 Asia-Pacific Baby Toiletries Market, By Mode of Sale, 2018 - 2030 (USD Billion)
Figure 26 Asia-Pacific Baby Toiletries Market, by Region, 2018 - 2030 (USD Billion)
Figure 27 RoW Baby Toiletries Market Highlight
Figure 28 RoW Baby Toiletries Market, By Product, 2018 - 2030 (USD Billion)
Figure 29 RoW Baby Toiletries Market, By Mode of Sale, 2018 - 2030 (USD Billion)
Figure 30 RoW Baby Toiletries Market, by Region, 2018 - 2030 (USD Billion)