Industry Overview
The Global Cut Flowers Market size was valued at USD 37.4 billion in 2023. It is likely to grow up to USD 51.6 billion by 2030 at a CAGR of 5.2% during the forecast period ranging between 2025 and 2030. The most significant factor that promotes the growth of the market is the rising sales of flowers through online platforms. Over the past couple of years, flower sales online have risen significantly mainly due to the convenience of shopping from home, the availability of a wide collection to choose from, and quick doorstep delivery services.
Overall, online platforms have increased the availability and accessibility of flowers to the public, thereby pushing the demand and market growth.In simple words, the harvested blooms are called cut flowers. These flowers are typically used in floral arrangements and making flower decorations, bouquets, and gifts. Typically, these flowers are grown in controlled environments such as greenhouses. Advanced technologies are used to grow these flowering plants to supply water, minerals, and light to optimize growth and facilitate high yield. Some of these technologies include climate control, grow lights, hydroponics, and genetic modification to improve the quality of flowers produced and increase their shelf life. To keep them fresh in storage or during transportation, modern preservatives and refrigeration are used. The primary purpose of cut flowers is to enhance the visual appeal of spaces, add to the beauty of events, and even promote mental well-being. It is used extensively in homes, weddings, interior design and the hospitality sector.
Global Cut Flowers Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 37.4 Billion
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Revenue Forecast in 2030
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U.S.D. 51.6 Billion
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Growth Rate
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5.2%
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Segments Covered in the Report
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By Flower Type, By Application, By Distribution Channel
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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North America, Europe, Asia Pacific and Rest of the World
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Global Cut Flowers Industry Dynamics
Global Cut Flowers Market Trends/ Growth Drivers:
Rising demand for natural décor and aesthetics in urban areas
The significant surge in demand for natural décor and the prevalence of enhancing the aesthetic appeal of a particular space is one of the most significant factors that drive the growth of the global cut flowers market. This trend is especially noticeable in urban areas. There are significant reasons behind this rising demand such as homes today are now more compact and expansion of the cities encourages people to bring nature indoors to increase the aesthetic appeal, reduce stress, and also to promote their mental well-being.
The concept of biophilic design and its surge in demand have also fueled this trend and market growth as it helps in the seamless integration of natural elements into living spaces. These flower arrangements are ideal for small, compact spaces in homes, offices, cafes, hotels, and more. Furthermore, high disposable income among people living in the metropolitan regions in particular, rising preference for gifting and using flowers during seasonal festivals or weddings and other celebrations including Mother’s Day and Valentine’s Day, developments in preservation and refrigeration technologies that enhance freshness of flowers allowing long-distance shipping, developing markets especially in the APAC regions, growing preference for locally sourced and more sustainable flowers also influences choices of consumers and facilitate the market growth.
Global Cut Flowers Market Challenges
High storage and transportation costs
High costs involved in the storage and transportation of flowers to preserve their freshness due to their perishable nature is a major challenge faced by the global cut flowers market which is hindering its expansion. Moreover, flowers are typically grown far away from their markets, where they are eventually sold. This leads to complex logistics, higher carbon emissions, and other issues that not only increase the cost but also the concerns of a major section of the consumers. These costs are further aggravated by the ever-rising price of fuel and strict environmental regulations and compliance. Other major factors that are slowing down the market growth include climate change and whims that impact flower production, fluctuating demand from the consumers due to seasonality, negative effects of the economic downturn on consumer spending, and stiff competition from artificial flowers.
Global Cut Flowers Market Opportunities
Expansion in developing markets
The major growth opportunity presented to the global cut flowers market is the expansion in developing markets, especially in Asia, Africa, and Latin America. This is mainly attributed to the growing disposable income and higher consumer spending in these markets. As a result, there is a significant surge in the demand for flowers for personal use and also to present to others on special occasions. Furthermore, the rising popularity of eCommerce platforms that offer higher accessibility, selection options, and convenient doorstep delivery is also creating novel growth opportunities for the market, especially in the urban areas. Other prospective factors include innovations in sustainable flower production practices, rising awareness among the consumers for eco-friendly practices, developments in preservation and genetic modification technologies, and changing consumer preferences for exotic and top-quality flower varieties.
Global Cut Flowers Market Segmentation
VynZ Research provides an analysis of the key trends in each segment of the Global Cut Flowers Market report, along with forecasts at the regional and country levels from 2025-2030. Our report has categorized the market based on Flower Type, Application and Distribution Channel.
Market Segmentation
Insight by Flower Type
- Rose
- Chrysanthemum
- Carnation
- Gerbera
- Lilies
- Others
The rose category dominates due to its high popularity
The global cut flowers market is divided by flower types into Rose, Chrysanthemum, Carnation, Gerbera, Lilies, and other segments. Out of all these segments, the rose category dominates the market and is expected to grow steadily at a higher rate during the forecast period due to its high popularity and demand, especially on special occasions such as Valentine’s Day, weddings, and Mother’s Day. This rise in demand is mainly attributed to the universal reputation and appeal of the rose, as well as its symbolic value. The other segments, such as chrysanthemum, will also grow steadily due to higher demand for cultural festivals, especially in Asia, attributed to their longevity and color variety, carnations due to their longevity and cost-effectiveness, gerberas for their bright colors, and lilies for their fragrance and elegance.
Insight by Application
The commercial segment dominates due to high demand
According to the application, the global cut flowers market is typically divided into Commercial and Home categories, where the commercial segment dominates the market mainly due to the high demand for flowers for decoration purposes in events, hospitality, large corporate spaces and offices. It is expected to grow even further during the study period mainly due to the fresh appeal of the flowers and the feeling of an enhanced ambiance. It also influences branding. The home segment, on the other hand, also shows significant growth promises due to a higher preference for natural flowers for home décor and aesthetic and mood enhancement of living spaces.
Insight by Distribution Channel
- Supermarkets
- Hypermarkets
- Specialty Stores
- Online Stores
- Convenience Stores
- Street Vendors
- Others
The online segment dominates due to higher sales
The global cut flowers market is further categorized by different distribution channels into Supermarkets, Hypermarkets, Specialty Stores, Online Stores, Convenience Stores, Street Vendors and others. Among all these, the online segment dominates due to higher sales, which is influenced by different factors such as convenient purchase, better buying experience, home delivery, which is typically free within geo limits, large and easily accessible variety, and quick delivery which is usually on the same day of the order. Supermarkets and hypermarkets will also grow by encouraging impulse buys, specialty stores like florists will grow due to unique varieties and custom arrangements offered to premium buyers, and street vendors and convenience stores will grow being accessible options for last-minute purchases and lower prices offered to daily customers.
Global Cut Flowers Market: Geographic Overview
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific (APAC)
- China
- Japan
- India
- South Korea
- Vietnam
- Thailand
- Malaysia
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Brazil
- Saudi Arabia
- South Africa
- U.A.E.
- Other Countries
North America, especially the US, dominates the global cut flowers market due to higher demands for natural décor and floral gifts. However, Canada and Mexico are also expected to grow at a significant rate during the forecast period due to rising disposable incomes and an increase in event-related flower purchases.
In Europe, the market is dominated by the UK, France and Germany mainly due to the higher number of seasonal events and a significant cultural affinity for natural flowers. However, Spain and Italy are also quite significant contributors to the market, which is attributed mainly to the high local production.
In the Asia Pacific region, countries like India and China are the most promising ones due to rising demand, traditional gifting culture, and rising disposable incomes. Other countries in this region, such as Japan and South Korea, are also catching up at a fast rate due to higher demand for cut flowers for decoration and a large number of festivals.
Competitive Insights of Global Cut Flowers Market :
- Marginpar BV
- Selecta Cut Flowers SAU
- Esmeralda Farms LLC
- Dummen Orange Holding BV
- The Queen's Flowers Corp
- Sher Holland BV
- Multiflora Corp
- Rosebud Ltd
- Karen Roses Ltd
- Washington Bulb Co. Inc
PRIMARY RESEARCH INTERVIEWS - BREAKDOWN
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