Industry Overview
The Global Denim Market size was USD 78.4 billion in 2023 and is expected to expand to reach USD 102 billion by 2030 with a growth rate (CAGR) of 6.8% during the forecasted year.
Denim refers to the clothing material made of pure cotton but is thick and rough in construction. Originally designed for the working class, denim has grown in popularity and usage over the years. Today, it has become a significant clothing material used in making different types of dresses and fashionable apparel.
The global denim market is divided into different segments and each of these segments has a huge potential to grow. Based on the differentiation by products into segments like jeans, jackets, shirts, dresses, and others, the jeans segment has a higher growth potential.
On the other hand, among mass market, standard market, and premium market sections, the former has a higher growth potential than the others though the premium section is growing at a steady rate.
The diverse consumer type divides the market into men, women, and children segment where the men’s segment is predominant.
Available in different stores like online and offline, the market can also be divided into different segments. However, the online distribution channel is expected to grow more than the others due to the growth of e-commerce industry.
Denim Market Segmentation
Insight by Product
The global denim market is divided by the product types into jeans, jackets, shirts, dresses, and other segments. Out of these the jeans segment is expected to dominate the market especially due to its huge popularity among teenagers and adults alike. Also, wide range and styles of jeans offer wider options to choose from such as stretch jeans, skinny jeans, boyfriend jeans, straight/cigarette jeans, flare jeans, mid and high-rise denim, ultra-low-rise denim, cuffed jeans, wide-leg jeans, Capri jeans, cropped jeans, and long-bottom jeans, which is gaining popularity and players are making huge investments in them.
Insight by Segment
The global denim market is also split by its segment into mass market, standard, and premium sections. Out of these three segments, the mass market section is expected to contribute a larger share to the market during the forecast period due to higher sales. However, the premium segment is expected to grow at a faster rate as well due to an increase in sales due to the growing affinity towards it by the upper middle-class people and growing westernization.
Insight by Consumer Type
The global denim market is divided by its consumer type into men, women, and children. Out of these three segments, the men’s segment is expected is expected to be the largest contributor and more dominating during the forecast period due to the high demand for casual clothing and rugged material.
Insight by Distribution Channel
According to the distribution channels, the global denim market is divided into departmental stores, speciality stores, hypermarkets & supermarkets, online stores, and exclusive stores. Out of all these segments, the online distribution channel is expected to grow at a higher and faster rate during the forecast period. This is mainly attributed to fast-growing global e-commerce industry and the growing inclination among the population towards it.
Global Denim Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2024
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U.S.D. 78.4 Billion
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Revenue Forecast in 2030
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U.S.D. 102 Billion
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Growth Rate
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6.8%
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Segments Covered in the Report
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By Product, By Segment and By Consumer Type
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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North America, Europe, Asia-Pacific, Middle East, and Rest of the World
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Industry Dynamics
Denim Industry Trends
There has been a notable impact on the Asian retail clothing industry noticed in the recent years due to the rapid technological developments fostering its growth.
A notable change in demographics is also noticed influencing the growth of the global denim market.
There is a significant rise in Foreign Direct Investments (FDIs) in developing economies which has opened new doors to worldwide marketers propelling the market expansion.
The young generation finds wearing denim clothes more comfortable to wear and easy to use. They like the durability of the material that allows tough use. As a result, there is a growing trend of making clothes from denim material.
Denim Market Growth Drivers
Increasing westernization and the growing interest among people to dress like the western population is one of the most significant growth drivers of the global denim market.
Another important growth driver is the transformative journey off the Asian retail clothing industry. The industry is shifting its focus from exclusive and customary traditional dresses to westernized dresses, which is also helping the global denim market to grow in this region.
In addition to that, the growing disposable income among the middle-class and upper middle-class people are also driving the global denim market to grow at a faster rate, especially in the Aisa-Pacific region. Also, this region is experiencing a notable surge in e-commerce industry fuelling the market growth further.
The changes in government laws and relaxation in the import/export laws have also encouraged international players to increase their fabric inflow and outflow along with other clothing-related accessories by a significant margin. This has also fuelled the growth of the global denim market and denim-based products over the past couple of years.
Consumers in the region can now spend more on necessities as well as luxuries. Their increased affordability to purchase premium denim brands, such as H&M and Zara, has helped the retail Asia-Pacific increase their sales of denim products to a whole new level propelling the market growth.
Greater investment and focus in effective and result-driven marketing denim products to targeted customers has also increased the sales. In addition to aggressive product promotions by celebrities and famous personalities, offering huge discounts on products is also an effective means to increase sales.
Denim Market Challenges
The most significant hindrance to the growth of the global denim market is the rising popularity of low-cost knitted wear.
Denim Market Opportunities
The ever-expanding and adaptative Chinese market creates greater opportunities for the global denim market to grow along with the government initiatives to boost the market with relaxation in import/export laws and promoting AI-related technologies for production. Also, growth in recycled denim from plastic and other materials reduces cost and are thereby creating huge opportunities for market growth.
Denim Market Geographic Overview
North America is the largest contributor to the denim market in terms of revenue. This is mainly attributed to the exceptionally high demand for denim products and superior-quality clothing. Also, the increase in promotional activities by the manufacturers using celebrities and the rising disposable income among people are also significant contributors to the growth of the denim market in the region.
As for the Asia-Pacific region, it is expected to grow at a fast rate during the forecast period with specific countries like Pakistan registering a higher growth rate.
Denim Market Competitive Insight
Key players operating in the global denim market include Levi Strauss & Co., The Gap Inc., VF Corporation, H & M Hennes & Mauritz AB, PVH Corp., Kering, Pepe Jeans, S.L., Bestseller A/S, and U.S. Polo Assn.
Recent Developments by Key Players
Arvind, Ltd. and Gap Inc. launched the Global Water Innovation Center for Action (GWICA) at the Indian denim manufacturer’s mill in Santej. The 18,000-square-foot facility will serve as a collaborative meeting point for manufacturers, upstream suppliers, sustainability experts, brands and environmental groups engaged in changing the way the apparel industry uses water and manages waste.
Kering (French luxury group) entered an agreement to develop and adapt Sonovia’s D(y)enim indigo yarn dyeing ultrasound technology into its denim lines. The technology leverages ultrasonic technology to apply indigo on yarns instead of traditional water-intensive dye processes. This shall help to reduce the use of water in the dyeing process by up to 85 percent and is 100 percent free of hydrosulfites, one of the most toxic residues involved in the process.
Forecast Parameters
• Identifying variables and establishing market impact.
• Establishing market trends regionally.
• Analyzing opportunities and market penetration rates by understanding product commercialization, and regional expansion.
• Analyzing demand and supply trends and changes in industry dynamics to establish future growth.
• Analyzing sustainability strategies adhered to by market participants in an attempt to determine the future course of the market.
• Analyzing historical market trends and super-imposing them on the current and future variables to determine year-on-year trends.
• Understanding adoption, development, distribution, and regulatory framework.
Data Validation
• Estimated and forecasted data was validated through industry experts.
• Apart from industry experts, data triangulation methods were used for validation.
• Bottom-up and top-down approach has been used for the estimation and forecast of market data, whereas the top-down approach was used for validation.
• Demand, as well as supply-side surveys, were conducted in order to understand the industry dynamics and data validation.
Research Phases
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Primary Research
VynZ Research conducts extensive primary research to understand the market dynamics, validate market data, and have key opinions from industry experts. The key profiles approached within the industry include CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads, and Others. Also, end-user surveys comprising consumers are also conducted to understand consumer behavior.
The Denim Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
- By Product
- Jeans
- Jackets & Shirts
- Dresses
- Others
- By Segment
- Mass Market
- Standard
- Premium
- By Consumer Type
- By Distribution Channel
- Specialty Stores
- Department Stores
- Online
- Hypermarkets & Supermarkets
- Exclusive Stores
Region Covered in the Report
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific (APAC)
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Brazil
- Saudi Arabia
- South Africa
- U.A.E.
- Other Countries
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Source: VynZ Research
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Source: VynZ Research
