Industry Overview
The Global Aromatherapy Market was valued at USD 2.3 billion in 2023 and is expected to grow at a CAGR of 10.1% during the forecast period (2025–2030). Aromatherapy is an alternative therapy used for the treatment of several diseases such as cardiovascular disorders, anxiety, insomnia, wound healing, and skin-related problems. It uses aromas and aromatic oils for their healing properties. The global aromatherapy market is growing at a significant rate, due to the mounting occurrence of lifestyle-associated diseases and escalating alertness about the therapeutic use of essential oils. Different products such as equipment and consumables contributed to the aromatherapy market size. The market has witnessed a high demand for consumables in the coming years due to escalating adoption of consumables for treating several diseases.the aromatherapy market is experiencing growth due to increasing consumer awareness, demand for natural personal care products, stress management needs, the growth of the spa and wellness industry, and the convenience of online retailing. As people continue to prioritize their well-being and seek natural alternatives, the aromatherapy market is expected to expand further in the coming years.
Aromatherapy Market Segmentation
Insight by Product
On the basis of product, the market is subdivided into consumables and equipment. Of all products, consumables segment accounted the larger share in the market, due to escalating adoption of consumables for treating several diseases.
The consumable segment is further subdivided into essential oils and carrier oils. Among both the consumables, the essential oils accounted the larger share in the market. The essential oils are further subdivided into blends and singles. The singles are further subdivided into citrus essential oils, spicy essential oils, woody essential oils, herbaceous essential oils, earthy essential oils, camphoraceous essential oils, floral essential oils, and others.
The equipment segment is further subdivided into the nebulizing diffuser, heat diffuser, ultrasonic diffuser, and evaporative diffuser. The evaporative diffuser accounted the largest share in the market.
Insight by Mode of Delivery
On the basis of mode of delivery, the market is subdivided into the topical application, direct inhalation, and aerial diffusion. Of all the mode of deliveries, the topical application accounted foremost share and is expected to grow at fastest rate in the aromatherapy market, due to an upsurge in inclination for topical application of essential oils for several skin-related problems.
Insight by Application
On the basis of application, the market is subdivided into relaxation, pain management, insomnia, skin and hair care, cold and cough, scar management, and others. Among all applications, the relaxation application accounted for the largest share and is expected to grow at the fastest rate in the aromatherapy market, due to a mounting number of people suffering from anxiety and stress, and side effects related to other alternative medicines.
Global Aromatherapy Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2024
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U.S.D. 2.3 Billion
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Revenue Forecast in 2030
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U.S.D. x.x Billion
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Growth Rate
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10.1%
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Segments Covered in the Report
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By Product, By Mode of Delivery and By Application
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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North America, Europe, Asia-Pacific, Middle East, South America and Rest of the World
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Industry Dynamics
Aromatherapy Market Growth Drivers
Escalating usage of aromatherapy at-home, the upsurge in disposable income, and mounting occurrence of chronic and lifestyle associated diseases are the primary growth drivers for aromatherapy market. For instance, according to the Centers for Disease Control and Prevention (CDC), approximately 370,000 people die annually due to coronary heart disease in the U.S. It is the most common type of heart disease in the U.S. In addition, according to the World Health Organization (WHO) globally approximately 17.7 million people died from cardiovascular diseases.
Growing Consumer Awareness: There is a rising awareness among consumers about the benefits of using natural and holistic approaches to health and well-being. Aromatherapy is viewed as a safe and effective method for relaxation, stress relief, and improving overall health.
Increasing Demand for Personal Care Products: The demand for natural and organic personal care products is on the rise. Aromatherapy-based skincare, haircare, and bath products are gaining popularity due to their therapeutic properties and appealing fragrances.
Stress and Anxiety Management: Aromatherapy is often used as a complementary therapy for managing stress, anxiety, and improving sleep quality. The growing prevalence of stress-related disorders has contributed to the increased demand for aromatherapy products.
Growing Spa and Wellness Industry: The spa and wellness industry is expanding rapidly, with a focus on holistic treatments and relaxation experiences. Aromatherapy plays a significant role in spa treatments, leading to increased demand for essential oils and related products.
E-commerce and Online Retailing: The rise of e-commerce has made aromatherapy products easily accessible to consumers worldwide. Online platforms provide a convenient way to purchase essential oils, diffusers, and other aromatherapy products, further fueling market growth.
Mounting alertness about the therapeutic usage of essential oils and escalating consumer inclination toward natural products are also facilitating the growth of the aromatherapy market.
Aromatherapy Market Challenges
The stringent regulatory environment and side effects related to aromatherapy are the major challenges for the growth of the aromatherapy market.
Recent Developments By the Key Players
Mountain Rose Herbs has expanded its product offerings and educational initiatives. Notably, they released "The Mountain Rose Herbs Book of Natural Body Care," featuring 68 step-by-step recipes for various botanical care needs.
Rocky Mountain Oils announced the reformulation of three essential oil blends that are aligning, balance, and baby Skin to eliminate the use of rosewood oil, sourced from the endangered Aniba rosaeodora tree.
Aromatherapy Market Industry Ecosystem
Globally, the manufacturing companies trying to enter the aromatherapy market are required to maintain stringent regulatory standards. Moreover, the high level of capital requirement also poses a major barrier to the entry of new players. This offers an edge to the established players in the industry competition.
Aromatherapy Market Geographic Overview
Geographically, North America accounted the largest share in the market due to escalating disposable income and mounting occurrence of chronic and lifestyle associated diseases.
Asia-Pacific is observed to witness the fastest growth in the market, due to the mounting occurrence of chronic and lifestyle associated diseases and expanding medical tourism. In addition, mounting alertness about the advantages of aromatherapy in treating several health conditions, escalating disposable income, and a large population base is also creating a positive impact on the aromatherapy market growth in the region.
Aromatherapy Market Competitive Insight
Key players in the aromatherapy market are catering to the demand of these devices by investing in technologically advanced products in their product portfolio across the globe. Key players offering aromatherapy are :
- doTERRA International LLC
- Plant Therapy Essential Oils
- Edens Garden
- Young Living Essential Oils
- Frontier Co-op
- Rocky Mountain Oils LLC
- Mountain Rose Herbs
Primary Research
VynZ Research conducts extensive primary research to understand the market dynamics, validate market data and have key opinions from the industry experts. The key profiles approached within the industry includes, CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads and Others. Also, end user surveys comprising of consumers are also conducted to understand consumer behaviour.
The Aromatherapy Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
Segments Covered in the Report
- Product
- Consumables
- Essential Oils
- Singles
- Herbaceous
- Woody
- Spicy
- Floral
- Citrus
- Earthy
- Camphoraceous
- Others
- Blends
- Carrier Oils
- Equipment
- Ultrasonic
- Nebulizing
- Evaporative
- Heat
- By Mode of Delivery
- Topical Application
- Aerial Diffusion
- Direct Inhalation
- By Application
- Relaxation
- Pain Management
- Insomnia
- Skin & Hair Care
- Cold & Cough
- Scar Management
- Others
Region Covered in the Report
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific (APAC)
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Brazil
- Saudi Arabia
- South Africa
- U.A.E.
- Other Countries
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Source: VynZ Research
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Source: VynZ Research
