Industry Overview
Asia-Pacific hand sanitizer market valued at USD 0.64 billion in 2023, and is projected to reach USD 2.3 billion by 2030, registering to witness a CAGR of 18.7% during the forecast period (2025–2030). The growth of this market is attributed to the growing need of health and hygiene-related products. Moreover, the rapid explosion of COVID-19 disease in the region is growing the demand for hand sanitizer in the region, this has led to a shortage of supply of these products and manufacturers are emphasizing their efforts towards enhancing its supply at a rapid pace. The Asia-Pacific hand sanitizer market has experienced significant growth in recent years. Hand sanitizers are widely used in the region due to their effectiveness in preventing the spread of germs and diseases. Factors such as increasing awareness about hand hygiene, rising concerns about infectious diseases, and growing health consciousness among consumers have contributed to the market's expansion.
Hand sanitizer is an alcohol-free or alcohol-based liquid used for cleaning the hands in order to diminish the risk associated with infectious bacteria or viruses and further helps in maintaining the personal hygiene of the consumer. Hand sanitizers are capable of killing the germs that are present on the hands and are efficient in preventing the transmission of infection that is majorly being carried through hand transmission that could further lead to nosocomial food-borne illness.
Market Segmentation
Insight by Product
The gel category dominated the hand sanitizer market in 2022, based on product. This is because this type of sanitizer is mostly thin and liquid in the formulation and therefore it can be spread easily and penetrate into the skin to kill the majority of bacteria. Furthermore, the launch of various flavors affecting the fragrance is boosting the growth of this segment in the Asia-Pacific hand sanitizer market.
During the forecast period, the foam classification is projected to witness the fastest hand sanitizer market growth, on the basis of product. This is because of its ability to penetrate deep in the skin and further stays for a longer time period on the skin. Furthermore, the product is easily available in the market and enables easy application and saves consumers time, furthers driving the growth of this segment.
Insight by End User
The hospitals division, under the end user segment, would hold the largest share in the Asia-Pacific hand sanitizer market in 2023. This is attributed to the strict sanitation and hygiene practices followed in hospitals and other healthcare centers.
Asia-Pacific Hand Sanitizer Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 0.64 Billion
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Revenue Forecast in 2030
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U.S.D. 2.3 Billion
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Growth Rate
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18.7%
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Segments Covered in the Report
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By Product, By Distribution Channel and By End User
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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China, Japan, India, South Korea, Australia, Indonesia, Singapore and Rest of Asia-Pacific
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Industry Dynamics
Growth Drivers
The drastic changes occurring due to COVID-19 are impacting every individual in the region as a result to which demand for hand sanitizer are increasing rapidly. World Health Organization (WHO) has urged all the manufacturers of hand sanitizer globally to increase the production of these products on an immediate basis. According to Worldometer, as on 28 April 2020, the number of confirmed coronavirus cases was around 502,984.0, and confirmed deaths due to COVID-19 was about 18,017.0 in the Asia-Pacific region. The growth of this market is attributed to the rising awareness about the importance of hand hygiene, increasing incidence of infectious diseases, and growing demand for convenient and portable personal care products.
Increasing demand for wellness and health products as a result of communicable diseases along with ever-changing preferences of consumers towards usage of convenient hygiene products are the other factors that are driving the growth of APAC hand sanitizer market.
The Asia-Pacific region is one of the fastest-growing markets for hand sanitizers. This is due to a number of factors, including:
- The increasing awareness about the importance of hand hygiene in preventing the spread of infection.
- The rising incidence of infectious diseases, such as COVID-19, influenza, and diarrhea.
- The growing demand for convenient and portable personal care products.
- The increasing disposable income of people in the region.
Challenges
However, the use of chemical ingredients in hand sanitizers thus lead to health hazards such as killing of good bacterial in the human body that is the crucial factor anticipated to hamper the growth of the Asia-Pacific hand sanitizer market.
Geographic Overview
Geographically, China was the largest hand sanitizer market in 2022. Extensive spread of pandemic diseases such as COVID-19 in China increases the demand for hand sanitizers massively thereby bolstering the growth of the hand sanitizer market in the country.
Competitive Insight
Kutol produces hand care products for the away-from-home market for more than 100 years including hand sanitizers, hand soaps, dispensing system and industrial hand cleaners.
Himalaya Wellness Company is an Indian multinational personal care and pharmaceutical company based in Bangalore, India. It was originally established in Dehradun in 1930. It produces health care products containing ayurvedic ingredients, under the name Himalaya Herbal Healthcare.
Some of the major players operating in the Asia-Pacific hand sanitizer market are Henkel AG & Company, Procter & Gamble, GOJO Industries, Inc., Reckitt Benckiser Group plc, Best Sanitizers, Inc., Unilever, Vi-Jon Laboratories Inc., Kutol, The Himalaya Drug Company, and Chattem Inc.
Recent Developments by Key Players
Himalaya Wellness Company has announced its Muskaan initiative witnessing numerous children gaining access to a healthier and more joyful life.
The Asia-Pacific Hand Sanitizer Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
- By Product
- By Distribution Channel
- Specialty Store
- Hypermarket & Supermarket
- Online
- Drugs Store
- By End User
- Hospitals
- Corporates
- Military
- Restaurants
- Others
Asia-Pacific Hand Sanitizer Market by Country
- China
- By Product
- By Distribution Channel
- By End User
- Japan
- By Product
- By Distribution Channel
- By End User
- India
- By Product
- By Distribution Channel
- By End User
- South Korea
- By Product
- By Distribution Channel
- By End User
- Australia
- By Product
- By Distribution Channel
- By End User
- Indonesia
- By Product
- By Distribution Channel
- By End User
- Singapore
- By Product
- By Distribution Channel
- By End User
- Rest of Asia-Pacific
- By Product
- By Distribution Channel
- By End User
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Source: VynZ Research
