Industry Overview
From USD 0.68 billion in 2023, the European hand sanitizer market is predicted to grow to USD 1.8 billion by 2030, registering a CAGR of 17.7% during the forecast period (2025–2030). The key factors driving the growth of the market are increasing awareness regarding health and hand hygiene, new product launch in the hand sanitizer industry, increasing demand of products that helps in protecting against life-threatening disease, changing lifestyle, and the sudden outbreak of COVID-19. In terms of market competition, Europe has several key players in the hand sanitizer market, including multinational companies and local manufacturers. Some prominent European hand sanitizer brands include Dettol, Purell, Sterillium, Handicare, and Carex. Government regulations and guidelines played a crucial role in shaping the hand sanitizer market in Europe. Regulatory bodies, such as the European Chemicals Agency (ECHA), set standards for hand sanitizers to ensure their safety and efficacy. During the pandemic, regulatory authorities relaxed certain rules to expedite the production and availability of hand sanitizers.
Due to sudden outbreak of COVID-19 pandemic in the beginning of 2022, the hand sanitizer is gaining huge demand from the population in the region. The increasing demand of hand sanitizer have been exceeding the supply in both online as well as in retail shops due to the global outbreak of COVID-19 in a very rapid pace. Due to the COVID-19 outbreak, leads to an increase in the awareness of hand hygiene and cleaning practices among consumers and is one of the key factors driving the growth of the European market.
Market Segmentation
Insight by Product
During the forecast period, the foam classification is projected to witness the fastest hand sanitizer market growth, on the basis of product. This is because of its ability to penetrate deep in the skin and further stays for longer time period on the skin. Furthermore, the product is easily available in the market and enables easy application and saves time of the consumers, furthers drive the growth of this segment.
The gel category dominated the hand sanitizer market in 2022, on the basis of product in the Europe hand sanitizer market. This is because, as this type of sanitizers are mostly thin and liquid in formulation and therefore it can be spread easily and penetrate into the skin to kill majority of bacteria. Furthermore, launch of various flavors affecting the fragrance is boosting the growth of this segment in the Europe hand sanitizer market.
Insight by End User
The hospitals division, under the end user segment, would hold the largest share in the Europe hand sanitizer market in 2023. This is attributed to the strict sanitation and hygiene practices followed in hospitals and other healthcare centers.
Europe Hand Sanitizer Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 0.68 Billion
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Revenue Forecast in 2030
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U.S.D. 1.8 Billion
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Growth Rate
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17.7%
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Segments Covered in the Report
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By Product, By Distribution Channel and By End User
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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Germany, U.K., France, Italy, Spain, Russia
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Industry Dynamics
Growth Drivers
The major factors fueling the growth of the Europe hand sanitizer market are surge in the demand for health and wellness products such as hand sanitizer as a result of sudden outbreak of coronavirus disease along with ever-changing preferences of consumers towards usage of convenient hygiene products. The growing effect of COVID-19 pandemic in the region is surging the demand for hand sanitizers rapidly. The eruption of global pandemic has exaggerated the need for hand sanitizers and has led significant profit enhancement for the service providers.
During the pandemic, governments, healthcare organizations, and public health agencies across the EU region emphasized the need for regular hand sanitizing as an effective measure to reduce the transmission of the virus. This widespread awareness and the adoption of hand sanitizers as a preventive measure have led to a significant surge in demand for hand sanitizers throughout the EU.
Furthermore, the implementation of strict hygiene regulations and guidelines in various sectors, such as healthcare, hospitality, food processing, and manufacturing, has also contributed to the growth of the hand sanitizer market. Businesses and institutions are required to provide hand sanitizing solutions to maintain a clean and safe environment for employees, customers, and visitors. This has created a sustained demand for hand sanitizers in the EU market.
Challenges
However, the use of chemical ingredients in hand sanitizers thus lead to health hazards such as killing of good bacterial in the human body that is the crucial factor anticipated to hamper the growth of the Europe hand sanitizer market.
Geographic Overview
Geographically, Germany was the largest hand sanitizer market in 2020. Rapid inclination of the consumers in the Germany towards spending significant amount towards personal care products and rampant awareness for maintaining personal hygiene are the key factors strengthening the growth of the hand sanitizer market in the European Market.
Competitive Insight
Reckitt Benckiser Group PLC which is trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It produces hygiene, health and nutrition products.
Gojo Industries, Inc., is a manufacturer of hand hygiene and skin care products founded in 1946, in Akron, Ohio, where it is again headquartered after a period in Cuyahoga Falls. One of its most well-known products is Purell, a hand sanitizer.
Some of the major players operating in the Europe hand sanitizer market are Henkel AG & Company, Procter & Gamble, GOJO Industries, Inc., Reckitt Benckiser Group plc, Best Sanitizers, Inc., Unilever, Vi-Jon Laboratories Inc., and Chattem Inc.
Recent Developments by Key Players
Gojo launched its new range of disinfectants and sanitizing sprays for hand as well as any other surface under the brand Purell.
Gojo launched its Smartlink Observation System (OBV), a mobile application that allows for the electronic collection and collation of hand hygiene.
The Europe Hand Sanitizer Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
- By Product
- By Distribution
- Specialty Store
- Hypermarket & Supermarket
- Online
- Drugs Store
- By End User
- Hospitals
- Corporates
- Military
- Restaurants
- Others
Europe Hand Sanitizer Market by Country
- Germany
- By Product
- By Distribution Channel
- By End User
- U.K.
- By Product
- By Distribution Channel
- By End User
- France
- By Product
- By Distribution Channel
- By End User
- Italy
- By Product
- By Distribution Channel
- By End User
- Spain
- By Product
- By Distribution Channel
- By End User
- Russia
- By Product
- By Distribution Channel
- By End User
- Rest of Europe
- By Product
- By Distribution Channel
- By End User
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Source: VynZ Research
