Industry Overview
The Global Femtech Market was valued at $1.5 million in 2023 and is expected to be valued at $4.5 billion, by the end of 2030, expecting a CAGR of 11.50% during the forecast period. Femtech, short for female technology, refers to the products, software, and technologies that are designed to manage women’s health. Usually, these are digital technological solutions that ensure women's wellness involving a wide range of conditions such as pregnancy, reproductive health, fertility, menstrual care, menopause management, and sexual wellness. A few predominantly used solutions include period-tracking apps, fertility monitors, wearable breast pumps, and telehealth platforms. The objective of femtech is to empower women with better information and tools and promote personalized care to improve health outcomes.
The growth of the femtech market is attributed to the rise in health consciousness among the female population, the need to normalize and address women’s health issues more proactively, higher disposable income, higher smartphone penetration, digital literacy, better internet connectivity, higher acceptance of smart wearable devices, improved digital health infrastructure, and the advent of startups.
However, despite the huge potential of the femtech market, underfunding is a significant growth challenge. There is a large number of medical venture capitalists who have not yet invested in this field, though they are investing but it is very slow and low. Lucrative growth opportunities are offered by the rise in the number of startups offering such services and the increase in the availability of smart wearable devices. The health tech developers and investors are also investing a lot more to capitalize on unexploited opportunities and fund innovative product development strategies to address women’s health issues more proactively, thereby offering novel growth opportunities.
Market Segmentation
Insight by Type
The global femtech market is divided by types into devices, software, and services. Out of these segments, the software segment will have the largest share and grow more due to the development of smartphone-based software solutions to track women's health issues and the higher focus of companies on innovative applications and technologies to improve women's health. On the other hand, the service segment is also expected to grow at a high CAGR due to the rise in the number of startups that provide fertility management, support-related services, egg freezing, and retrieval services.
Insight by Application
The global femtech market is divided by application into reproductive health, pregnancy & nursing care, pelvic & uterine healthcare, and general healthcare & wellness segments. Out of these segments, the pregnancy and nursing care segment will lead the market due to the growing demand for advanced devices and consumables. The reproductive health segment will also grow in demand during the forecast period due to the growing need to track the period and menstrual cycle.
Insight by End-User
The global femtech market is divided by different end users into individuals, hospitals and research institutes, fertility clinics, surgical centers, and diagnostic centers. Out of all these segments, the hospital segment is expected to grow at a higher CAGR due to easy access to emergency facilities, advanced technology, well-established medical infrastructure, and the availability of qualified medical professionals.
Product Type Insights
The global femtech market is divided by product types into wearables and mobile apps. Out of them, the wearables segment will hold the largest market share due to the growing health consciousness among female users and the increasing prevalence of women’s health issues. Also, the prevalence of value-based care and a consumer-led model, evolving wearable devices, higher focus on self-health care and wellness, growing digitalization, seamless smartphone integration, longer battery life, and better wireless connectivity are some other factors that drive the growth of this segment. On the other hand, the mobile apps segment will also grow due to the emerging trend of preventive healthcare, growing smartphone penetration, improved internet connectivity, ongoing improvement in network infrastructure, wider coverage, growing investment by mobile operators, rising health consciousness, and growing awareness about health & well-being. Furthermore, higher usage of low or no-cost health applications that allow simple health tracking and improved features are contributing to the higher adoption and growth of the mobile applications segment.
Global Femtech Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 1.5 Billion
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Revenue Forecast in 2030
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U.S.D. 4.5 Billion
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Growth Rate
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11.50%
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Segments Covered in the Report
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By Type, By Application and By End-User
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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North America, Europe, Asia-Pacific, Middle East, South America and Rest of the World
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Industry Dynamics
Industry Trends
There is a significant innovation in artificial intelligence and its growing collaboration with public healthcare. Another significant trend observed is the rise in the number of health startups focused on women's health services. This has increased the funding in this field significantly as a result. Smart wearable device manufacturers and developers of advanced mobile applications are integrating their innovative product development strategies to utilize resources more efficiently to cater to women’s health needs. These devices allow women to track their health & well-being easily and receive information on multiple health queries.
Growth Drivers
The boost in usage due to the growing production of wearable tools for monitoring and controlling women’s health will propel the market growth. Also, the growth of chronic and infectious diseases in females will increase the demand for better diagnosis and treatment solutions pushing the market forward. Inventions in wellness items such as tampons, breast pumps, and pelvic floor fitness systems for women will fuel the growth of the femtech industry as well. There is a rise in menstruation-related issues such as irregular cycles, menstrual pain, and fertility, which has increased the demand for menstrual health management and tracking significantly facilitating the development of products and services to help women better understand their menstrual cycles, predict ovulation, and manage related symptoms.
Challenges
Women in rural areas especially are not aware of femtech products and applications which hinder its widespread adoption and market growth. Also, unequal distribution of women compared to men in the investment world, social stigma, lack of understanding from investors on women’s health issues, higher need to validate the efficacy and safety of these products, lack of clinical trials and peer-reviewed studies, limited reimbursement options from insurance companies also limit the growth of femtech market.
Opportunities
Growing investment in femtech offers new opportunities to the industry participants to develop and launch better products offering novel growth opportunities. Also, rapid market expansion, tech development, higher penetration of women in venture-backed technology, growing awareness of women's health issues, and an increase in the prevalence of chronic diseases among women increase the adoption of femtech technology and provide new growth opportunities.
Geographic Overview
North America leads the global femtech market due to higher women-related diseases that need femtech technology to ensure women’s wellness and quality of life. Also, rapid digitalization of healthcare, growing smartphone penetration, and rise in demand for health-related smart solutions, mobile apps, and wearable devices, growing health consciousness, increased prevalence for preventive care, higher spending on healthcare IT, and favorable government initiatives drive the North American femtech market.
The Asia Pacific market is expected to grow due to large patient base, higher susceptibility to infectious diseases, growing IT industry supporting the development of the femtech industry, improved digital infrastructure, growing demand for effective health technology, increasing smartphone and wearable devices penetration, better internet coverage, and growing health consciousness.
Competitive Insight
Major players operating in developed countries are investing heavily in products that support software. Major players operating in developed countries are investing heavily in products that support software. The femtech market is quite integrated, with a few small and medium-sized manufacturers occupying a significant share of the global market. Manufacturers participating in the femtech market are removed from quarantine along the value chain. The leading companies in the market are well-equipped, have large-scale manufacturing facilities, and are also engaged in various R&D activities.
Bloomlife is an award winning women’s health company solving the most significant yet underserved global challenges today in maternal health. Company is redefining the way prenatal care is delivered by combining connected devices with cloud based data analytics to improve access to care, empower women, and provide clinicians with information to more effectively screen and manage pregnancy complications.
Aytu BioPharma is a dynamic specialty pharmaceutical company with a growing commercial portfolio of prescription medicines addressing complex conditions, with a focus on ADHD and other common conditions.
Some of the key players operating in the global femtech market are Alyk, Inc., Aytu BioPharma, Inc., BioWink GmbH, Sustain Natural, Bloomlife, Glow, Inc., NaturalCycles Nordic AB, Ovia Health, Flo Health, Inc., HeraMed Ltd.
Recent Developments by Key Players
Bloomlife (Women’s health startup) and Valley Parinatal Services (VPS) - Arizona’s top provider of care for high-risk pregnancies, collaborated to improve care for high-risk pregnancies through Bloomlife’s remote maternal care platform, Bloomlife Connects.
The Femtech Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
Segments Covered in the Report
- By Type
- Devices
- Software
- Services
- By Application
- Reproductive Health
- Pregnancy & Nursing Care
- Pelvic & Uterine Healthcare
- General Healthcare & Wellness
- By End-User
- Individuals
- Hospitals and Research Institutes
- Fertility Clinics
- Surgical Centers
- Diagnostic Centers
Region Covered in the Report
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific (APAC)
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Brazil
- Saudi Arabia
- South Africa
- U.A.E.
- Other Countries
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Source: VynZ Research
