Industry Overview
The global Patient Engagement Solution Market is expected to grow from USD 25.32 billion to USD 65.5 billion in 2030 at a CAGR of 20.3% during the forecast period ranging from 2025 to 2030.
Patient engagement solution implies a patient-centric healthcare delivery. This specific solution helps improve the results of healthcare. In this process, an online patient portal is used to communicate with the patient. The process also uses a variety of tools and technologies, such as wearable devices, mobile apps, telehealth platforms, remote monitoring systems, and interactive communication channels. All these allow easy access to health information, communication with healthcare providers, appointment scheduling, tracking progress, receiving reminders and notifications, and participation in treatment plans more actively.
The growth of the global patient engagement solution market is attributed to the increasing aging population and the notable shift to home healthcare. Moreover, the increasing contribution by the software, hardware, and services companies is also facilitating market growth.
High infrastructural investments prevent the growth of the patient engagement solution market. However, growth opportunities in the market are presented by the rise in awareness among consumers which leads to higher adoption.
Market Segmentation
Insight by Component
The global patient engagement solution market is divided by components into software, hardware, and services. Out of these segments, the software segment, which is further divided into integrated and standalone segments, will contribute the largest market share due to the growing adoption of home healthcare. The services segment will also grow fast due to higher efficiency.
Insight by Delivery Mode
The global patient engagement solution market is divided by the delivery modes into cloud-based and on-premise segments, where the latter will contribute to the larger share due to higher adoption, and the former will grow more due to flexibility, scalability, and affordability.
Insight by Application
The global patient engagement solution market is also divided by different applications into health management, social and behavioral management, home health management, and financial health management segments. Among all these segments, the health management application segment will grow more due to growing awareness among patients and the growing demand for home-based healthcare.
Insight by Therapeutic Area
The global patient engagement solution market is divided by the therapeutic area into chronic diseases, fitness, women’s health, and other areas. Out of all these segments, the chronic diseases segment is expected to grow more due to growing incidents and awareness among patients about self-care and fitness.
Insight by End User
The different end users also divide the global patient engagement solution market into healthcare providers, patients, healthcare payers, and other segments. Out of them, healthcare providers will be the largest contributors to the market due to the growing need for these solutions. On the other hand, the patient segment is also expected to grow at a higher rate due to the widespread use of mobile medical services.
Global Patient Engagement Solution Market Report Coverage
Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 25.32 Billion
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Revenue Forecast in 2030
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U.S.D. 65.5 Billion
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Growth Rate
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20.3%
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Segments Covered in the Report
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By Component, By Delivery Mode, By Application, By Therapeutic Area and By End-User
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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North America, Europe, Asia-Pacific, Middle East, and Rest of the World
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Industry Dynamics
Industry Trends
A significant change has been noticed in the adoption of digital health technologies, which has resulted in the rise in demand for customized healthcare. There has also been a notable shift towards value-based healthcare models and a growing awareness and involvement of people in their healthcare. Also, both established companies and startups are offering these solutions, and there is an increased integration of AI, ML, and data analytics into patient engagement solutions, leading to innovations.
Growth Drivers
The patient engagement solution market is growing due to the growing prioritization of patient-oriented care by healthcare providers. In addition, government regulations and initiatives for such care and offering incentives to shift the risk burden from payers to providers have also propelled the market growth. The rise in the number of chronic diseases, widespread use of mobile health solutions, increasing medical tourism, growing adoption of cloud-based models, rise in the number of accountable care organizations, and developments in wearable health technology also push the market forward.
Challenges
The lack of data privacy and interoperability issues poses significant challenges to the patient engagement solution market growth. Apart from that, insufficient health literacy among consumers as well as a shortage of skilled IT professionals are major challenges to the growth of the market.
Opportunities
Typically, improved treatment outcomes and lower healthcare costs encourage people to adopt these solutions, which are prevalent due to the significant benefits offered, all of which offer notable growth opportunities to the patient engagement solution market.
Geographic Overview
North America leads the market due to higher investment in the healthcare IT sector, growing demand for mobile healthcare, a rise in the number of care organizations, a growing aging population and chronic diseases, and lower hospital readmission.
Asia-Pacific market will also grow at a higher rate due to higher disposable income, a growing aging population and chronic diseases, and increased demand for better healthcare solutions.
Competitive Insight
Key players in the patient engagement solution market are catering to the demand for these devices by investing in technologically advanced products in their product portfolio across the globe.
McKesson Corporation is a publicly-traded American company that distributes pharmaceuticals and provides health information technology, medical supplies, and health management tools. The company delivers a third of all pharmaceuticals used in North America.
Athenahealth is a private American company that provides network-enabled services for healthcare and point-of-care mobile apps in the United States. The company was founded in 1997 in San Diego and is now headquartered in Boston, Massachusetts.
Mckesson Corporation, Athenahealth, Inc., Lincor Solutions, Get Real Health, Allscripts, Welvu, IBM Corporation, Cerner, Getwellnetwork, Inc., and Oneview Healthcare are the key players offering patient engagement solutions.
Recent Developments by Key Players
Athenahealth, Inc. is a leading provider of network-enabled software and services for medical groups and health systems nationwide collaborated with Cardivascular Associates of America (CVAUSA), a comprehensive management services organization dedicated to cardiology, to drive innovation on the delivery and experience of care.
The Patient Engagement Solution Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
Segments Covered in the Report
- By Component
- Software
- Hardware
- Services
- By Delivery Mode
- By Application Mode
- Health Management
- Social and Behavioral Management
- Home Health Management
- Financial Health Management
- By Therapeutic Area Mode
- Chronic Diseases
- Fitness
- Women’s Health
- Other Therapeutic Areas
- By End User Mode
- Healthcare Providers
- Patients
- Healthcare Payers
- Other End Users
Region Covered in the Report
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific (APAC)
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Brazil
- Saudi Arabia
- South Africa
- U.A.E.
- Other Countries
Source:VynZ Research