Industry Overview
From USD 0.62 billion in 2023, the U.S. hand sanitizer market is predicted to grow to USD 1.8 billion by 2030, registering a CAGR of 9.2% during the forecast period (2025–2030). The market is witnessing huge demand, due to sudden outbreak of COVID-19 pandemic in the beginning of 2020. The increasing demand of hand sanitizer have been exceeding the supply in both online as well as in retail shops due to the global outbreak of COVID-19 in a very rapid pace. Due to the COVID-19 outbreak, leads to an increase in the awareness of hand hygiene and cleaning practices among consumers and is one of the key factors driving the growth of the U.S. market. The market witnessed a wide range of hand sanitizer products, including gel-based, liquid-based, foam-based, and spray-based sanitizers. Different sizes and packaging options were also available to cater to various consumer preferences. It's worth noting that the market experienced intense competition during the peak of the pandemic, with many companies vying for market share. However, as vaccination rates increased and pandemic-related restrictions eased, the demand for hand sanitizers may have started to normalize.For the most up-to-date information on the current state of the U.S. hand sanitizer market, I would recommend consulting market research reports, industry publications, or reliable news sources that cover consumer goods and personal care industries.
Moreover, keeping the hands hygienic is considered to be the most vital factor and governments across the globe are emphasizing and promoting the utilization of hand care products in order to evade health issues amongst the consumers. Moreover, FDA and WHO are implementing rampant efforts in order to aware the consumers regarding hand hygiene and risk factors prevailing by not adhering to hygiene level of hands.
Market Segmentation
Insight by Product
During the forecast period, the foam classification is projected to witness the fastest hand sanitizer market growth, on the basis of product. This is because of its ability to penetrate deep in the skin and further stays for longer time period on the skin. Furthermore, the product is easily available in the market and enables easy application and saves time of the consumers, furthers drive the growth of this segment.
The gel category dominated the hand sanitizer market in 2022, on the basis of product in the U.S. hand sanitizer market. This is because, as this type of sanitizers are mostly thin and liquid in formulation and therefore it can be spread easily and penetrate into the skin to kill majority of bacteria. Furthermore, launch of various flavors affecting the fragrance is boosting the growth of this segment in the U.S. hand sanitizer market.
Insight by End User
The hospitals division, under the end user segment, would hold the largest share in the U.S. hand sanitizer market in 2023. This is attributed to the strict sanitation and hygiene practices followed in hospitals and other healthcare centers.
U.S. Hand Sanitizer Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 0.62 Billion
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Revenue Forecast in 2030
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U.S.D. 1.8 Billion
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Growth Rate
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9.2%
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Segments Covered in the Report
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By Product, By Distribution Channel and By End User
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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U.S.
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Industry Dynamics
Growth Drivers
Increasing demand for health and wellness products as a result of sudden outbreak of COVID-19 pandemic along with ever-changing preferences of consumers towards usage of convenient hygiene products are the major factors boosting the growth of the U.S. hand sanitizer market. The growing effect of COVID-19 pandemic in the country is surging the demand for hand sanitizers rapidly. The eruption of global pandemic has exaggerated the need for hand sanitizers and has led significant profit enhancement for the service providers.
- The increasing awareness of the importance of hand hygiene in preventing the spread of germs and bacteria.
- The rising incidence of infectious diseases, such as COVID-19.
- The growing popularity of portable and convenient hygiene products, such as hand sanitizers.
Challenges
However, the use of chemical ingredients in hand sanitizers thus lead to health hazards such as killing of good bacterial in the human body that is the crucial factor anticipated to hamper the growth of the U.S. hand sanitizer market.
Regulatory challenges: The FDA has issued guidance on the production of hand sanitizer, but there is still some uncertainty about the regulatory requirements. This uncertainty has made it difficult for manufacturers to comply with the regulations, and has led to delays in the production of hand sanitizer.
Competition from other products: Other products such as soap and water are also effective at preventing the spread of germs, and they are often seen as being more natural and safe. This competition has made it difficult for hand sanitizer manufacturers to maintain their market share.
Consumer awareness: Some consumers are not aware of the importance of hand sanitizer, or they do not believe that it is effective. This lack of awareness has made it difficult for hand sanitizer manufacturers to educate consumers about the benefits of hand sanitizer.
Geographic Overview
Geographically, U.S. was the largest hand sanitizer market in 2022. Rapid inclination of the consumers in the U.S. towards spending significant amounts towards personal care products and rampant awareness for maintaining personal hygiene are the key factors strengthening the growth of the hand sanitizer market in the U.S. Market.
Competitive Insight
Some of the major players operating in the U.S. hand sanitizer market are Henkel AG & Company, Procter & Gamble, GOJO Industries, Inc., Reckitt Benckiser Group plc, Best Sanitizers, Inc., Unilever, Vi-Jon Laboratories Inc., and Chattem Inc.
The US Hand Sanitizer Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
- By Product
- By Distribution Channel
- Specialty Store
- Hypermarket & Supermarket
- Online
- Drugs Store
- By End User
- Hospitals
- Corporates
- Military
- Restaurants
- Others
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Source: VynZ Reserach
