3D Animation Market

Industry Overview

Now, these days animation is the most effective tool of communication to enhance the awareness of a product and increase the market for different business segments globally. Computer animation is the process of developing animated images using computer graphics. Currently, computer animation is increasingly using 3D Animation as it comprises various features such as mobile media, marketing media, web and outsourcing media.

It is applied to a computer program that generates a 3D representation of 2D graphics and helps in developing 2D images in a 3D framework. 3D animation develops improved quality of visual effects which no other medium of communication can offer. 3D animation provides the animators a platform to create graphics that are highly impactful and develop precise displays of products or services. The huge application of 3D animation technology in the manufacturing, media & entertainment, healthcare & life sciences and education & academics industries is expected to be the key factor driving the market in coming years.

3D Animation Market Segmentation

Insight by Technology

On the basis of technology, the 3D animation market is divided into 3D modeling, motion graphics, 3d rendering, visual effects, and others. Among all, the visual effects techniques are expected to grow at the fastest rate during the forecast period, owing to its increasing applications in the gaming and film-making industries.

Insight by Service

On the basis of service, the 3D animation market is categorized into consulting, support & maintenance, integration & deployment, and education & training.

Insight by Deployment

On the basis of deployment, the 3D animation market is categorized into on-premises, and on-demand.

Insight by Verticals

Based on verticals, the 3D animation market is categorized into media & entertainment, construction & architecture, healthcare & life sciences, manufacturing, education & academia, and others.

Global 3D Animation Market Report Coverage

Industry Dynamics

3D Animation Market Drivers

The increasing adoption of motion capturing and 3D video games is driving the demand for the global 3D animation market. 3D animation involves the ability to display movement. It also reveals the functions of an object and not solely the spatial moments of an object. The motion capture feature of animation was first adopted in films and television but the use of tools was resistant in that area. For instance, the movie “Avatar” was a blockbuster hit as it displayed the use of motion-capturing technique and the audience appreciated the change in that animated movie.

With the changing perception of audience towards animated movies the animators are continuously evolving their technology in order to meet the evolving demands of their audiences. The audience demand realism in the animated movies which is offered by the use of 3D animation in the present scenario. Additionally, the filmmakers are innovating new methods to upgrade and improvise the quality of the movie displayed and provide the audience with best realistic experience possible.

The video game industry is observed to be the first industry to embrace the use of motion capturing tool to display motion of character in the games and in the present scenario this tool is used on almost every video game. The increasing usage of smart phones is changing the demands for users as well. The development of 3D mobile applications and 3D video changes which provides a realistic experience to the users is fetching much more acceptance in the market as compared to the computer animation. Moreover, this is driving the demand for 3D animation in video games and increasing global 3D animation market.

3D Animation Market Challenge  

Usurers are foreseen to face some challenges in their operation. Key challenges include low proficiency level, price sensitivity and constant exposure to piracy and corruption.

3D Animation Market Opportunities

The increasing adoption of 3D Animation Technology in Medical Forensics is creating opportunities for the growth of the global 3D animation market. Forensic animation uses motion-capturing techniques to explain the internal workings of any device. The same device has been used in several movies such as Lord of the Rings and Spiderman to create detailed and precise animations. The benefits offered by forensic animations are helping the 3D Animation Market to grow globally. This animation helps in increasing persuasiveness and creates a lasting visual impression to attract the audience.

3D animation is a type of computer animation that takes the help of computer-generated imagery (CGI) techniques to develop animated scenes. 3D animation is considered to be more realistic and in-depth as compared to 2D animation. It uses maturing capturing and improved visual effects for displaying images.

Recent Developments By the Key Players

Autodesk, Inc. a global leader in design and make technology, and Power Design, Inc., a leading design build multi-trade contractor, have collaborated for reshaping the landscape of the construction industry through advanced technology integration.

Adobe Systems Incorporated (a prominent player in the software industry) have released its new Firefly application, a comprehensive tool for generating images, vectors, and now videos, which includes the public beta of the Firefly Video Model. This new offering aims to provide creative professionals with advanced capabilities for producing commercial-quality video content.

3D Animation Market Geography Overview

North America is the largest market for 3D animation since the region is constantly developing its computer animation technology and increasingly using this technology in media and entertainment industry. The region is using 3D animation technology to conceptualize a product or service of any business organization that is still in the developmental stage. Asia-Pacific especially countries link China, Korea, India, Japan are expected to witness fastest growth in this market. The use of 3D animation in this region is attracting the viewers for a particular product or service and also helps in showcasing the overall standard and vision of business organization in the region.

3D Animation Market Competitive Insight

Some of the major players operating in the global 3D animation market include: