Status : Published | Published On : Aug, 2022 | Report Code : VRICT5019 | Industry : ICT & Media | Available Format : | Page : 198 |
The global Mobile Virtual Network Operator (MVNO) Market is estimated to be valued at USD 68.3 billion in 2023 and is expected to reach USD 95.2 billion by 2030, growing at a CAGR of 7.8% during 2025-2030. The MVNO market is witnessing significant growth due to the increasing internet penetration and the growing number of smartphone users across the globe. Moreover, intensive competition among telecom operators to provide low-cost call and data services supports the growth of the global market.
Market Segmentation
Insight by Type
On the basis of type, the MVNO market is segmented into discount, media, business, retail, roaming, migrant, M2M and telecom. Among these segments, M2M segment is expected to witness the fastest growth during the forecast period due to increasing cellular connectivity across the globe, and increasing adoption of connecting devices.
Insight by Operation Model
On the basis of the operation model, the mobile virtual network operator market is segmented into reseller MVNO, full MVNO and service operator MVNO. Among these segments, service operator MVNO is expected to witness the fastest growth during the forecast period as it offers immense revenue network growth opportunities for enterprises by setting tariffs independent of retail prices.
Insight by End-User
On the basis of end-user, the MVNO market is segmented into consumer and enterprise. Among these two segments, the enterprise's segment is expected to witness higher CAGR during the forecast period as these networks are operators find enterprise market lucrative due to the high compliance and long-term relationship with the enterprises.
Report Metric |
Details |
Historical Period |
2018 - 2023 |
Base Year Considered |
2024 |
Forecast Period |
2025 - 2030 |
Market Size in 2023 |
U.S.D. 68.3 Billion |
Revenue Forecast in 2030 |
U.S.D. 95.2 Billion |
Growth Rate |
7.8% |
Segments Covered in the Report |
By Type, By Operation Model, and By End-User |
Report Scope |
Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling |
Regions Covered in the Report |
North America, Europe, Asia-Pacific, Middle East, and Rest of the World |
Industry Dynamics
Growth Drivers
The rapid adoption of innovative services such as mobile money and machine-to-machine (M2M) transaction is the key trend observed in the MVNO market. Furthermore, technological advancements such as cloud computing and big data analytics are further expected to fuel the demand for the technology worldwide. MVNOs avails convenient and affordable mobility possibilities for various industries such as entertainment, lifestyle, and productivity that are helping the business enterprises to enhance their revenue.
The extensive utilization of advanced devices and increasing speed of network are the major factors that is driving the growth of the global market. These factors have increased the utilization of data application such as internet browsing and video streaming. Moreover, substantial investments are being undertaken in order to improve network coverage and mobile broadband connectivity that is significantly bolstering the growth of the MVNO market across the globe in the near future.
Moreover, the benefits provided by the technology to the customers such as voice services and low-cost data are attracting more customers towards these services. Furthermore, mobile network operators (MNOs) are making significant investments done by the key players towards maintenance and progression of prevailing infrastructure is other factor pertaining towards the growth of the MVNO market globally.
Challenges
Increased operational cost and reduced average revenue per user for MNO is expected to hamper the growth of the MVNO market.
Industry Ecosystem
Globally industry players are leveraging market growth through various strategic developments, partnerships, mergers & acquisitions and collaboration with several other enterprises that are helping the key players operating in the MVNO market, globally, to gain competitive advantage and hence provide improved services to its clients.
The Mobile Virtual Network Operator (MVNO) market refers to the segment of the telecommunications industry where companies provide wireless communication services to customers without owning the physical network infrastructure. Instead, MVNOs lease network capacity from traditional mobile network operators (MNOs) and offer their services under their own brand.
MVNOs typically focus on specific niches or target customer segments, offering unique features, pricing plans, or value-added services to differentiate themselves from traditional MNOs. They can cater to various market segments, including consumer, enterprise, IoT (Internet of Things), and machine-to-machine (M2M) communication.
Geographic Overview
Geographically, Asia Pacific is expected to witness the fastest growth during the forecast period. The growth of the MVNO market in this region is attributed towards extensive growth of the telecom industry. Moreover, the developing countries of this region such as Myanmar, India, China, and Vietnam are accrediting efforts towards modernization and expansion of telecommunication amenities. According to a recent report, it has been observed that in Japan MVNOs avail services such as remote supervision of online gaming, vending machine, surveillance, and M2M.
Global Mobile Virtual Network Operator (MVNO) Market, By Region
Additionally, these services also provide voice-enabled services for monitoring patients in the healthcare domain and in security applications. Active support from MNO and promising supervisory policy is further driving the growth of the MVNO market in Asia-Pacific. Europe is the major MVNO market and is predicted to witness considerable growth during the forecast period.
Competitive Insight
The key players operating in the global MVNO market include IBM Corporation, Appsee, Swrve, TUNE, Localytics, Amplitude, AppDynamics, Heap, AppsFlyer, Mixpanel, App Annie, Taplytics, Apptentive, Kochava, MOENGAGE, and CleverTap.
Primary Research
VynZ Research conducts extensive primary research to understand the market dynamics, validate market data and have key opinions from the industry experts. The key profiles approached within the industry includes, CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads and Others. Also, end user surveys comprising of consumers are also conducted to understand consumer behaviour.
The Mobile Virtual Network Operator (MVNO) Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
Segments Covered in the Report
Region Covered in the Report
Source: VynZ Research
Source: VynZ Research
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Mobile Virtual Network Operator (MVNO) Market