| Status : Published | Published On : Oct, 2024 | Report Code : VRCH2068 | Industry : Chemicals & Materials | Available Format :
|
Page : 188 |
Global Anti-Counterfeit Packaging Market Size & Share | Growth Forecast Report 2030
Industry Insights By Packaging Material (Plastic, Paper, Board and Others), By Technology (Blockchain, Smart Labels, RFID tags, QR codes, NFC chips and Others), By Application (Pharmaceuticals, Luxury Goods, Electronics, and Others), By End Users (Consumer Goods and Industrial Goods) and By Geography (North America, Europe, Asia Pacific and Middle East & Africa)
Industry Overview
The global Anti-Counterfeit Packaging Market size was valued at USD 181.7 billion in 2023. It is expected to grow up to USD 346.3 billion by 2030 at a CAGR of 13% during the forecast period ranging between 2025 and 2030.
Anti-counterfeit packaging implies a protective measure to mitigate unauthorized duplication or imitation of products. Advanced technologies such as RFID tags, holograms, barcodes, blockchain, smart labels, and tamper-proof seals are used in the process that verifies the authenticity of products. These technologies not only help manufacturers to protect the integrity of their brand but also the consumer from receiving counterfeit products. Anti-counterfeit packaging offers significant benefits such as higher product security, improved brand integrity and reputation, and lower financial losses due to fraud. It is widely adopted in industries such as electronics, pharmaceuticals, luxury goods, and food and beverages.
.jpeg)
The global anti-counterfeit packaging market is expected to grow at a significant pace due to growing concerns over the losses incurred by the manufacturers for the sale of counterfeit products. This market growth is further attributed to the growing awareness among consumers about the harmful effects of using counterfeit products. Moreover, the growing drive for fake pharmaceutical products along with huge health risks due to the adoption of these unauthentic products is also expected to drive the growth of the anti-counterfeit packaging market across the globe.
The high cost involved in the application of these technologies as well as the growing concerns of the manufacturers over the security aspect pertaining to this packaging technology are the major hindrances to the growth of the global anti-counterfeit packaging market. However, the major players are offering significant growth opportunities through research and development and upgradation in products.
Global Anti-Counterfeit Packaging Market Report Coverage
|
Report Metric |
Details |
|
Historical Period |
2018 - 2023 |
|
Base Year Considered |
2024 |
|
Forecast Period |
2025 - 2030 |
|
Market Size in 2023 |
U.S.D. 181.7 Billion |
|
Revenue Forecast in 2030 |
U.S.D. 346.3 Billion |
|
Growth Rate |
13% |
|
Segments Covered in the Report |
By Packaging Material, By Technology, By Application and By End User |
|
Report Scope |
Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling |
|
Regions Covered in the Report |
North America, Europe, Asia Pacific and Middle East & Africa |
Global Anti-Counterfeit Packaging Industry Dynamics
GlobalAnti-Counterfeit Packaging MarketTrends/ Growth Drivers:
Increased adoption of digital authentication is the most notable trend
An important trend in the global Anti-Counterfeit Packaging market is the growing adoption and use of digital authentication technologies. This includes the use of QR codes, NFC chips, and blockchain technology that offers consumers with verifiable product information. It also allows tracking the source and journey of the product manufacturer to the retailer and beyond. Digital authentication offers a number of benefits, such as higher security and real-time tracking. It also has the capability to provide additional information to the consumers about the product. With growing awareness among consumers and their familiarity with using digital technologies, the demand for digitally authenticated products is likely to continue to grow during the forecast period, driving innovation and higher adoption of anti-counterfeit packaging solutions.
Significant and rapid technological advancements in packaging is one of the primary growth factors of the global Anti-Counterfeit Packaging market. The progress of smart packaging solutions, such as Radio Frequency Identification (RFID) tags and integration of blockchain, enables product tracking in real time and improves security features. These technologies facilitate seamless verification of the authenticity of a product moving through the entire supply chain. The integration of such technological innovations provides business with more sophisticated and useful tools to mitigate counterfeiting, and eventually helps in promoting the adoption of anti-counterfeit packaging across different industries.
The significant and rapid growth of e-commerce is also contributing to the growing demand for anti-counterfeit packaging and pushing its market growth. These online platforms make it easier for counterfeit product infiltration into the markets, raising the concerns over product authenticity. This can be prevented by the anti-counterfeit packaging solution by offering an additional layer of protection. This ensures that consumers receive authentic products. As e-commerce continues to grow globally, companies are investing more in secure packaging solutions to mitigate the chances and risks of counterfeit products being sold online and raise consumer trust.
The luxury goods industry that offers premium and high-end products, is one of the principal adopters of advanced anti-counterfeit packaging solutions. Luxury brands face a constant threat from counterfeiters and therefore need to protect their product, brand image, and maintain exclusivity. As a result, the adoption of advanced packaging technologies, such as holograms and authentication labels, by the luxury companies are high. This ensures that their products are not replicated easily. This trend is driving the demand for anti-counterfeit packaging in the high-end market and promoting the market growth.
The expansion of global trade has heightened the risk of counterfeiting of products due to the increased complexity of supply chains. Typically, it is a significant challenge for product that move across borders to maintain authenticity. In this regard, anti-counterfeit packaging solutions play a crucial role enabling verification and authentication of the integrity of products across the supply chain worldwide. Typically, the growing need to ensure product authenticity in international markets drives companies to embrace robust packaging technologies, contributing to the growth of the global Anti-Counterfeit Packaging market.
Global Anti-Counterfeit Packaging Market Challenges
Cost and complexity of implementation is a significant growth hindrance
The cost and complexity of implementation of advanced packaging solutions is one of the most significant challenges to the global Anti-Counterfeit Packaging market. This hinders the widespread adoption of anti-counterfeit packaging solutions. Typically, implementing advanced security features, such as smart labels, RFID tags, or blockchain technology, is significantly expensive, particularly for small and medium-sized enterprises and manufacturers. Furthermore, integrating these technologies into prevailing packaging methods can be complex and time-consuming, needingsubstantial investment in equipment, training, and infrastructure. This makes it difficult for them to validate the cost of anti-counterfeit packaging, especially if the industry has a pretty tight profit margin. As a result, they opt for less expensive and less advanced measures, hindering the market growth.
Global Anti-Counterfeit Packaging Market Opportunities
Growingconsumer awareness offers significant growth opportunity
The growing awareness among the consumers regarding the risks associated with fake products and the benefits of genuine products offer significant growth opportunity for the global Anti-Counterfeit Packaging market. As customers become more knowledgeable about the possible health and safety risks, economic losses, and environmental consequences of purchasing fake goods, they are more likely to demand products they can verify the authenticity of. This will eventually drive the demand for anti-counterfeit packaging solutions because businesses will seek to differentiate their products and also build trust among the consumers. Furthermore, higher investment in consumer education campaigns, promoting the use of anti-counterfeit packaging, and capitalizing on the growing trends by the manufacturers to improve their market position offer novel growth opportunities.
Recent Developments by Key Players
TraceLink's Opus and RSM US LLP (the leading provider of assurance, tax and consulting services for the middle market) collaborated to accelerate the digital transformation of the global Healthcare and Life Sciences (HLS) industry. Through this collaborative engagement, HLS leaders in supply chain, finance, and information technology gain access to a unified capability for rapidly linking their enterprise systems with a pre-authenticated digital network.
Oumolat Security Printing (a wholly-owned subsidiary of the Central Bank of the UAE) and SICPA SA to print enhanced tax stamps and track activities through the integration of advanced technologies.
Global Anti-Counterfeit Packaging Market Segmentation
VynZ Research provides an analysis of the key trends in each segment of the global Anti-Counterfeit Packaging Market report, along with forecasts at the global, regional and country levels from 2025-2030. Our report has categorized the market based on packaging material, technology, application and end user.
Insight by Packaging Material
- Plastic
- Paper
- Board
- Others
Plastic segment dominates the market while the paper and board segments show higher growth potential
The global Anti-Counterfeit Packaging market is categorized by different packaging materials into Plastic, Paper, and Board, and others. Out of these segments, the plastic packaging materials dominates the market which includes films, foils, and rigid containers. This is mainly attributed to their higher durability, versatility, and cost-effectiveness that results in wider adoption and use of these packaging solutions. However, thegrowing trend towards using more sustainable and biodegradable materials, such as paper and board, to reduce environmental impact presents higher growth potential to this segment during the forecast period which is mainly attributed to the rising consumer awareness of sustainability issues and strict government regulations to promote eco-friendly packaging solutions.
Insight by Technology
- Blockchain
- Smart Labels
- RFID Tags
- QR Codes
- NFC Chips
- Others
Smart labels dominate the market while blockchain technology shows significant growth potential
Advanced technologies such as Blockchain, Smart Labels, RFID tags, QR codes, NFC chips, and others also divide the global Anti-Counterfeit Packaging market into different segments. Out of all these, the smart labels segment is more dominant due to their ability to offer more effective and convenient way to verify authenticity of products and track product history by the consumers. On the other hand, blockchain technology is showing higher growth potential and will grow in the projected period due to higher security and transparency in recording product information and ability to prevent tampering.
Insight by Application
- Pharmaceuticals
- Luxury Goods
- Electronics
- Others
Pharmaceuticals is the most dominating segment while luxury goods show significant growth potential
The global Anti-Counterfeit Packaging market is segmented by application into Pharmaceuticals, Luxury Goods, Electronics, and others. Among these major segments, the pharmaceuticals section is most dominating due to the serious health risks associated with counterfeit drugs which is reduced significantly by these advanced packaging solutions. The higher need to protect consumers from taking fake drugs has propelled the adoption of these solutions in the pharmaceutical industry. Furthermore, the luxury goods segment is also showing growth promises during the forecast period due to higher need to protect brand image and high-value products from counterfeiting.
Insight by End Users
- Consumer Goods
- Industrial Goods
Consumer goods dominate the market while industrial goods segment show growth potential
Based on the end users, the global Anti-Counterfeit Packaging market is mainly divided into Consumer Goods and Industrial Goods segments among others. Out of these, the consumer goods segment, which includes electronics, cosmetics, and food products, is the most dominant segment due to their higher susceptibility to counterfeiting and wide range of applications. The industrial goods segment which includes automotive components, machinery, and chemicals, show significant growth potential due to the growing need to protect intellectual property and prevent counterfeiting of products.
Global Anti-Counterfeit Packaging Market: Geographic Overview
The North American region of the global Anti-counterfeit Packaging market is most dominating due to its more mature and well-developed infrastructure, stringent government regulations, higher consumer awareness, and a strong emphasis on consumer protection. The region also has a higher presence of major packaging manufacturers and technology providers, offering a wide range of advanced packaging solutions.
The European regionis well-established and growing due to strong regulatory framework, better consumer protection measures, and growing prevalence of counterfeit products.
The Asia-Pacific region is expected to grow at a higher CAGR during the forecast period due to rapid economic growth, growing consumer awareness, higher proliferation of counterfeit products, growing need to protect consumers from fake products, and the desire of companies to protect their brand reputation and market share.
The Middle East & Africa region is a comparatively smaller than others but is growing steadily due to growing concerns over counterfeit products, higher need to protect consumersfrom harmful goods, rising prevalence of counterfeit electronics and pharmaceuticals, and higher desire of government to protect the economy.GlobalAnti-
Global Anti-Counterfeit Packaging Market Competitive Insight
- E.I. du Pont de Nemours and Company
- Atlantic Zeiser GmbH
- Amcor Limited Authentix Inc.
- Applied DNA Sciences Inc.
- CCL Industries Inc.
- Avery Dennison Corporation
- Sicpa Holding SA
- Zebra Technologies Corporation
- Inksure Technologies Inc.
- Flint Group
- TraceLink Inc.
- AlpVision SA.
PRIMARY RESEARCH INTERVIEWS - BREAKDOWN
.png "Anti-Counterfeit Packaging Analyis")
Frequently Asked Questions
Purchase Options
Latest Report
Research Methodology
- Desk Research / Pilot Interviews
- Build Market Size Model
- Research and Analysis
- Final Deliverabvle
Connect With Our Sales Team
- Toll-Free: 1 888 253 3960
- Phone: +91 9960 288 381
- Email: enquiry@vynzresearch.com
Anti-Counterfeit Packaging Market