Press Releases

The Global Anti-Counterfeit Packaging Market size was valued at USD 181.7 billion in 2023. It is expected to grow up to USD 346.3 billion by 2030 at a CAGR of 13% during the forecast period ranging between 2025 and 2030.

Anti-counterfeit packaging implies a protective measure to mitigate unauthorized duplication of products. In this process, advanced technologies such as RFID tags, blockchain, holograms, barcodes, smart labels and tamper-proof seals are used which shall verify the authenticity of products. These technologies help manufacturers to protect the integrity of their brand along with consumer from receiving counterfeit products. Anti-counterfeit packaging offers benefits like improved brand integrity, higher product security, reputation, and lower financial losses due to fraud and is widely adopted in industries such as food and beverages, pharmaceuticals, electronics and luxury goods. However, cost and complexity of implementation can hamper the markets growth.

Browse 65 market data Tables and 40 Figures spread through 188 Pages and in-depth TOC on Global Anti-Counterfeit Packaging Market By Packaging Material (Plastic, Paper, Board and Others), By Technology (Blockchain, Smart Labels, RFID tags, QR codes, NFC chips and Others), By Application (Pharmaceuticals, Luxury Goods, Electronics, and Others), By End Users (Consumer Goods and Industrial Goods) and By Geography (North America, Europe, Asia Pacific and Middle East & Africa) - Global Forecast from 2025 to 2030.

Global Anti-Counterfeit Packaging Market Segmentation and Key Players

By packaging material, plastic dominated the global anti-counterfeit packaging market

 The plastic packaging materials dominates the market which includes films, foils, and rigid containers. This is mainly attributed to their higher durability, versatility, and cost-effectiveness that results in wider adoption and use of these packaging solutions.

"North America is anticipated to register the fastest CAGR during the forecast period, i.e., 2025-2030 in the global anti-counterfeit packaging market.”

The North American region of the global Anti-counterfeit Packaging market is most dominating due to its more mature and well-developed infrastructure, stringent government regulations, higher consumer awareness, and a strong emphasis on consumer protection.

Some of the key players in this market are E.I. du Pont de Nemours and Company, Atlantic Zeiser GmbH, Amcor Limited Authentix Inc., Applied DNA Sciences Inc., CCL Industries Inc., Avery Dennison Corporation, Sicpa Holding SA, Zebra Technologies Corporation, Inksure Technologies Inc., Flint Group, TraceLink Inc., AlpVision SA.

Recent Developments of Key Players

Avery Dennison has launched new label coater at Champ-sur-Drac facility in France. The new coater is part of the company’s larger initiative which has enhanced its entire European network. This initiative supports the production of speciality and both core label solutions.

Flint Group (a global enterprise in printing and packaging inks and coatings) has collaborated with Heidelberg Japan KK to introduce dayGraphica printing blankets to the Japanese market. 

The global anti-counterfeit packaging market report offers a comprehensive market segmentation analysis along with estimation for the forecast period 2025–2030.

Global Anti-Counterfeit Packaging Market coverage (By Value)

• Packaging Material Insight and Forecast 2025 - 2030
  • Plastic
  • Paper
  • Board
  • Others
• Technology Insight and Forecast 2025 - 2030
  • Blockchain
  • Smart Labels
  • RFID tags
  • QR codes
  • NFC chips
  • Others
• Application Insight and Forecast 2025 - 2030 
  • Pharmaceuticals
  • Luxury Goods
  • Electronics
  • Others
• End Users Insight and Forecast 2025 - 2030 
  • Consumer Goods
  • Industrial Goods

Geographical Segmentation

Global Anti-Counterfeit Packaging Market by Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Rest of the World
  • Brazil
  • Saudi Arabia
  • South Africa
  • U.A.E
  • Other Countries