The global baked chips market is expected to grow at a CAGR of 5.5% during the forecast period. Baked chips provide the body with essential nutrients and are an example of a healthy lifestyle choice. Long working hours and changing consumer lifestyles, consumers' willingness to try new products in new exciting flavors, advancement in the retail sector, and various promotional events organized by leading companies to raise awareness about their latest offerings are all driving the baked chips market growth. Other factors driving market growth include consumers' preference for an on-the-go lifestyle, growing disposable income, an increase in the number of nuclear families, the availability of appealing and convenient packaging, and increased spending on convenient food. They have a prolonged shelf life and are simple to pack. As a result, for the major players, baked chips are a lucrative investment. Nevertheless, an increase in consumer desire for relatively healthy snacks that mix convenience and nutrition and rapid urbanisation are influencing consumers' desire for low-calorie foods and their willingness to pay more for them, which is propelling the global baked chip market.
In October 2022, General Mills, Inc., Minneapolis, is giving its Old El Paso brand a "twist" with the introduction of Old El Paso Fiesta Twists, a new snack described as "light and airy corn twists." The new product's twist shape provides the key snack principles of crispy and crunchy textures, and it marks Old El Paso's entry into the snack category and the chip aisle, based on consumer research and testing. Fiesta Twists come in three Tex-Mex flavors: queso, tangy zesty ranch, and sweet cinnamon churro.
Bowse 63 market data Tables and 40 Figures spread through 225 Pages and in-depth TOC on "Baked Chips Market by Source (Grains, Fruits, Vegetables, Cereals, and Others), by Functionality (Low Sodium, Low Calorie, Gluten-Free, Organic, and Others), by End Use (Households, Restaurants & Cafes, and Others), by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others), and Region - Global Forecast to 2030
By source, the vegetable segment will witness a significant market share during the forecast period.
Based on the Source, the Global Baked Chips Market is segmented into Grains, Fruits, Vegetables, Cereals, and Others. The vegetable segment is anticipated to have significant growth during the forecast period. Several vegetables like squash and green peas are blended with root vegetables like purple and orange sweet potatoes, carrots, and taro to make vegetable-baked chips.
Segment / Key Players |
Categorization |
Source |
Grains, Fruits, Vegetables, Cereals, and Others |
Functionality |
Low Sodium, Low Calorie, Gluten-Free, Organic, and Others |
End Use |
Households, Restaurants & Cafes, and Others |
Distribution Channel |
Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others |
Key Players |
General Mills Inc., Kellogg's Company, PepsiCo, popchips, Kettle Foods Ltd, Calbee, Intersnack Group GmbH & Co. KG, CAMPBELL SOUP COMPANY, Hippie Snacks, Cornitos. |
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“Asia-Pacific is expected to witness fastest growth during the forecast period in the global Baked Chips Market.”
Asia-Pacific is anticipated to witness the fastest growth during the forecast period owing to consumers’ sedentary lifestyles that prefers low fats and calories rather than fried will drive market growth. The expansion of supermarkets and hypermarkets along with improved distribution systems will propel market expansion in this area. Additionally, it is anticipated that the availability of various flavors will boost market expansion.
Some of the major players in the global Baked Chips industry include General Mills Inc., Kellogg's Company, PepsiCo, popchips, Kettle Foods Ltd, Calbee, Intersnack Group GmbH & Co. KG, CAMPBELL SOUP COMPANY, Hippie Snacks, Cornitos.
Global Baked Chips Market Coverage
Source Insight and Forecast 2025-2030
Functionality Insight and Forecast 2025-2030
End Use Insight and Forecast 2025-2030
Distribution Channel Insight and Forecast 2025-2030
Geographical Segmentation
Baked Chips Market by Region
North America
Europe
Asia-Pacific (APAC)
Rest of the World (RoW)