Press Releases

The Global Menstrual Hygiene Management Market size was valued at USD 26.4 billion in 2023. It is likely to grow up to USD 39.4 billion by 2030 at a CAGR of 5.6% during the forecast period ranging between 2025 and 2030.

Menstrual hygiene management implies the practices to ensure there is no infection or adverse effects of using inferior products which involves keeping the private parts clean, using safe menstrual products and proper disposal. Innovative designs and sustainability of menstrual products promote the market growth. Also, it has resulted in eco-friendly and easy-to-use products such as the menstrual cups. However, high expense of the procedures limits adoption and accessibility.

Global Menstrual Hygiene Management Market Segmentation and Key Players

By product type, sanitary pads dominated the global menstrual hygiene management market.  

The sanitary pads segment dominates the market and is expected to grow more during the projected period due to higher availability.

"North America dominates the global menstrual hygiene management market." 

North America leads the global menstrual hygiene management market due to greater and easier availability of eco-friendly products, innovations, higher awareness and purchasing power of individuals.

Some of the key players in this market are Procter & Gamble (U.S.), Unicharm Corporation (Japan), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Kimberly-Clark Corporation (U.S.), Johnson & Johnson (U.S.), Daio Paper Corporation (Japan), Premier FMCG (South Africa), Drylock Technologies (Belgium), Natracare LLC (U.S.), Ontex (Belgium), Hengan International Group Company Ltd. (China)

Recent Developments By the Key Players

P&G introduced the Febreze PLUG Scent Booster, which is designed to enhance home fragrance experiences. This product aims to provide consumers with a more customizable and long-lasting scent solution.

Unicharm Corporation and Toyota Tsusho Corporation along with its group company CFAO Kenya Limited, will begin production and sales of sanitary napkins in Kenya, with the aim of contributing to women’s social advancement and solving social issues through the popularization of sanitary products in the African market.

The Global Menstrual Hygiene Management Market report offers a comprehensive market segmentation analysis along with estimation for the forecast period 2025–2030.

Global Menstrual Hygiene Management Market coverage (By Value)

• Product Type Insight and Forecast 2025 - 2030
  • Sanitary Pads
  • Tampons
  • Menstrual Cups
  • Others
• Distribution Channel Insight and Forecast 2025 - 2030
  • Supermarkets
  • Hypermarkets
  • Pharmacies
  • Online Stores
  • Others
• Age Group Insight and Forecast 2025 - 2030
  • Adolescents
  • Adults
• Material Type Insight and Forecast 2025 - 2030
  • Synthetic
  • Organic
  • Hybrid subsections

Geographical Segmentation

Global Menstrual Hygiene Management Market by Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific (APAC)
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
  • Thailand
  • Malaysia
  • Rest of Asia-Pacific
• Rest of the World (RoW)
  • Brazil
  • Saudi Arabia
  • South Africa
  • U.A.E.
  • Other Countries