The India Tourism Market size was valued at USD 19.2 billion in 2023. It is likely to grow up to USD 32.3 billion by 2030 at a CAGR of 8.5% during the forecast period ranging between 2025 and 2030.
India tourism is a vast industry and has two distinct wings, general and medical tourism showcasing the huge diversity of the country in culture, heritage, history, and architecture. Religious travels for spiritual solace and divine connection also encompass. India tourism has resulted in millions of domestic and foreign tourists visiting different regions of India every year. It comprises historical sites, religious attractions, natural beauties, adventure zones, and more. Apart from wellness retreats, improvements and higher investments in general tourism have also fueled international footfall and the market growth. The India tourism market is highly influenced by the rise in digital payments and smart apps. These technologies have made bookings and traveling more secure which has not only revolutionized the industry but has also resulted in significant growth. In addition, supportive government initiatives such as e-Visa system, PRASHAD and others, along with infrastructural development, have promoted market growth. However, issues with last-mile connectivity and infrastructure hinders the market growth.
Browse market data Tables and Figures spread through 142 Pages and in-depth TOC on India Tourism Market By Type (Nutrient Film Technique system, Wick system, Deep Water Culture system, and Aeroponics Systems), By Application (Fruits and Vegetables, Flowering Plants, Herbs, and Medicinal Plants), By System Size (Small-Scale, Medium-Scale, and Large-Scale Systems), By End User (Residential Users, Commercial Growers, Research Organizations, and others) and By Geography (North America, Europe, Asia Pacific and Rest of the World) - Forecast from 2025 to 2030.
Segment / Key Players |
Categorization |
Tourism Type |
Leisure Tourism, Adventure Tourism, Cultural Tourism, Medical Tourism, Spiritual Tourism and Business Tourism |
Tourist Type |
Domestic and International tourists |
Age Group |
Gen X, Millennials, Gen Z, and Baby Boomers |
Purpose |
Leisure, Business, Medical, Wellness And Business + Leisure (Bleisure) tourism |
Key Players |
MakeMyTrip Limited, Thomas Cook (India) Limited, SOTC Travel Limited, Cox & Kings, Yatra Online Limited, TBO Tek Limited (Travel Boutique Online), EaseMyTrip, Club Mahindra Holidays, Indian Railway Catering and Tourism Corporation (IRCTC), Sterling Holiday Resorts |
By Tourism type, leisure tourism dominated the India tourism market
The Nutrient Film Technique systemsegment is likely to rule the market during the estimated perioddue to its higher adoption and capability to yield high crop volume at low cost.
"North India dominates the India tourism market."
North India leads the India tourism marketas there is a lot of tourist destinations. It includes the mighty Himalayas, several pilgrimage spots, and a lot of heritage sites, monuments, and forts.
Some of the key players in this market are MakeMyTrip Limited, Thomas Cook (India) Limited, SOTC Travel Limited, Cox & Kings, Yatra Online Limited, TBO Tek Limited (Travel Boutique Online), EaseMyTrip, Club Mahindra Holidays, Indian Railway Catering and Tourism Corporation (IRCTC), Sterling Holiday Resorts
Recent Developments By the Key Players
In a strategic effort to enhance travel from India to Sabah, Malaysia, Thomas Cook (India) Limited and its group company, SOTC Travel, have signed an agreement with the Sabah Tourism Board. This collaboration aims to increase Sabah’s visibility in the Indian market and drive visitor numbers.
SOTC Travel expands its franchise outlets in Delhi’s Vasant Kunj and East Delhi region. The new additions expand SOTC’s network strength to 10 in the NCR region, reiterating the Company’s strategic focus on expanding its footprint in the region.
The India Tourism Market report offers a comprehensive market segmentation analysis along with estimation for the forecast period 2025–2030.
India Tourism Market coverage (By Value)
Geographical Segmentation
India Tourism Market by Region