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The North America Sports Nutrition Market size was valued at USD 6.5 billion in 2023. It is likely to grow up to USD 16.1 billion by 2030 at a CAGR of 8.3% during the forecast period ranging between 2025 and 2030. 

Sports nutrition is assisting the active individuals, professional athletes, and fitness enthusiasts to meet their dietary needs to continue with their rigorous exercises and other sports activities. It helps them to customize their intake of nutrients to ensure the right balance of proteins, fats, carbs, and other minerals in their body which helps in boosting their energy levels and perform better with faster muscle recovery. Wearables, apps and other tech innovations help them to monitor their nutrient intake and follow customized nutrition plans. The rising awareness among people regarding the significance of good health and fitness in one major factor driving the growth of the North America sports nutrition market. People are more concerned about obesity, inactive lifestyle, and chronic diseases. This has resulted in an increase in fitness activities, thereby increasing the demand for sports nutrition supplements and other products that will promote their physical performance, muscle recovery, weight management, and overall health. However, Compliance requirements and safety concerns are the factors hampering the growth of this market.

Browse market data Tables and Figures spread through 90 Pages and in-depth TOC on North America Sports Nutrition Market By Type (Sports Foods, Sports Drinks, and Sports Supplements, By Distribution Channel (Brick-and-Mortar, eCommerce Channels), By Formulation (Tablets, Capsules, Powders, Soft Gels, Liquids, and Others), By Consumer Group (Children, Adults, and Geriatric Populations) and By Geography (United States, Canada) - Forecast from 2025 to 2030.

North America Sports Nutrition Market Segmentation and Key Players

By type, sports supplements dominate the north america sports nutrition market  

Sports supplements comprising protein powders, vitamins, and amino acids dominates the market due to increasing demand among athletes and fitness enthusiasts for faster recovery of muscles, better performance, and overall health support.

"The US dominates the north america sports nutrition market." 

The United States is the most dominant region in the sports nutrition market of North America due to growth of eCommerce, better digital marketing strategies, growing popularity of customized nutrition products, higher preference for active lifestyles

Some of the key players in this market are Abbott, Glanbia PLC, PepsiCo, The Coca-Cola Company, Mondelez International, Quest Nutrition, GNC Holdings, Otsuka Holdings Co. Ltd., POST HOLDINGS INC., MusclePharm

The North America Sports Nutrition Market report offers a comprehensive market segmentation analysis along with estimation for the forecast period 2025–2030.

North America Sports Nutrition Market coverage (By Value)

• Type Insight and Forecast 2025 - 2030
  • Sports Foods
  • Sports Drinks
  • Sports Supplements
• Distribution Channel Type Insight and Forecast 2025 - 2030
  • Brick-and-Mortar
  • Ecommerce Channels
• Formulation Type Insight and Forecast 2025 - 2030
  • Tablets
  • Capsules
  • Powders
  • Soft Gels
  • Liquids
  • Others
• Consumer Group Insight and Forecast 2025 - 2030
  • Children
  • Adults
  • Geriatric

Geographical Segmentation

North America Sports Nutrition Market by Region

• US
• Canada