Industry Overview
The E-Cigarette Market in the Asia-Pacific region is poised for significant growth, projected to achieve a remarkable CAGR of 26.7% throughout the forecast period. By 2030, industry experts predict that the market will reach a substantial valuation of USD 14.5 billion. Several key factors are driving the expansion of the Asia-Pacific e-cigarette market, including heightened consumer awareness, proactive government initiatives aimed at reducing tobacco usage, a surge in tobacco and drug abuse within the region, and the rapid growth of the e-commerce industry. The primary drivers of market size within the Asia-Pacific e-cigarette market are disposable cig-a-like products, rechargeable cig-a-like devices, and open tank vaporizers.
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Market Segmentation
Insight by Product
The cig-a-like, vaporizer and vape mode are the products offered by e-cigarette manufacturers. Among all these products, cig-a-like category accounted for the largest revenue in the Asia-Pacific E-Cigarette Market. The primary factors for the largest share of the cig-a-like category are its lower prices and availability as disposable as well as rechargeable category. Cig-a-like e-cigarette market is further segmented into disposable and rechargeable cig-a-like, of which disposable category is more popular in Asia-Pacific due to their low cost. The vaporizer market is categorized into open tank and closed system vaporizer. Among the two categories, open tank vaporizer market is anticipated to witness higher growth during the forecast period.
Vape mods are gaining huge popularity in the Asia-Pacific countries and are anticipated to witness the highest growth in its market size. The research and development leading to the product innovation have led to the development of highly differentiated vape mod, thus creating huge traction among consumers.
Insight by Distribution Channel
Based on distribution channel, the market is subdivided into supermarkets, online, vape shops, and tobacconists. In 2018, the majority of e-cigarettes were distributed through vape shops and the trend is anticipated to remain the same during the forecast period. However, with the increasing number of supermarkets and the emergence of e-commerce, significant portion of sales will be through supermarkets and online sales channels.
E-Cigarette Aftermarket Insights
The aftermarket for e-cigarette holds immense opportunities for the industry players, with its market anticipated to observe the higher growth than the actual e-cigarette market. Of the different aftermarket products, majority of sales are of refill and it is anticipated to remain during the forecast period.
Asia-Pacific E-Cigarette Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. xx.x Billion
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Revenue Forecast in 2030
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U.S.D. 14.5 Billion
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Growth Rate
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26.7%
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Segments Covered in the Report
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By Product, By Distribution Channel and By Aftermarket Products
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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China, Japan, South Korea and Rest of Asia-Pacific
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Industry Dynamics
Growth Drivers
The Asia-Pacific e-cigarette market is experiencing growth due to several factors, including rising consumer awareness, government initiatives to combat tobacco use, the growing prevalence of tobacco and drug abuse in the region, and the expanding e-commerce industry. According to the World Health Organization (WHO), smoking-related cardiovascular diseases claim the lives of one million people in the Asia-Pacific region annually. Additionally, approximately one in four individuals in the region are smokers, putting them at a higher risk of developing cardiovascular conditions. Moreover, non-smokers who are exposed to second-hand smoke also face an elevated risk of heart disease and stroke, contributing to approximately 168,000 deaths in the region each year.
As e-cigarette is less harmful than a regular cigarette, it has resulted in the development of alternatives that have helped consumers quit conventional cigarettes. Therefore, Asia-Pacific offers opportunities for e-cigarettes manufacturers to generate revenue and explore their presence in the region.
Challenges
Although governments in Asian countries are taking initiatives to curb smoking and tobacco use, the implementation of government regulations have been the major challenge. Moreover, the high cost of e-cigarettes is the key factor hindering the growth of the Asia-Pacific e-cigarette market.
Geographic Overview
Among different countries, China is the largest market for e-cigarettes in Asia-Pacific. The primary factors leading to the adoption of e-cigarettes in China are the increasing awareness among the smokers to quit smoking, promotion or marketing of e-cigarettes as an alternative or as smoking cessation by manufacturers, technological advancements, and high prevalence of smoking-related diseases.
According to the WHO, there are 300 million smokers in China, which illustrates that one in every three cigarettes smoked in the World is smoked in China. Moreover, the issue of second-hand smoke or passive smoke is also very critical in the country as it kills approximately 100,000 people every year in China. Similarly, in Japan, Korea and other Asian countries, the prevalence of tobacco use is very high.
Competitive Insight
The key players operating in the Asia-Pacific e-cigarette market are China National Tobacco Corporation, Turning Point Brands, Inc. (International Vapor Group), British American Tobacco plc, VMR Products LLC, Altria Group Inc., Japan Tobacco Inc., Philip Morris International Inc., Imperial Brands plc, VAPETASIA, Puff E-Cig, ITC Limited, and Boluvaper Technology Co., Ltd.
The Asia-Pacific E-Cigarette Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
Segments Covered in the Report
- By Product
- Cig-A-Like
- Vaporizer
- Vape Mod
- By Distribution Channel
- Vape Shops
- Supermarkets
- Online
- Tobacconists
- By Aftermarket
- Asia-Pacific (APAC)
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
PRIMARY RESEARCH INTERVIEWS - BREAKDOWN
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