Status : Published | Published On : Jan, 2024 | Report Code : VRSME9084 | Industry : Semiconductor & Electronics | Available Format : | Page : 300 |
The forecasted period from 2025 to 2030 is expected to witness significant growth in the global multifactor authentication (MFA) market. With a compound annual growth rate (CAGR) of 16.3%, the market is projected to expand from USD 12.2 billion in 2023 to USD 27.3 billion by 2030.
The multifactor authentication method is an advanced security system that entails users providing two or more validation factors to access resources like Components, online accounts, and Virtual Private Networks (VPN). The increased number of verification processes will decrease the probability of security breaches like hacking and data theft and will accelerate the demand for MFA systems. The MFA system comprises logical, biometric, and physical procedures to pass the security system. Multifactor authentication is gaining prominence as it provides a high degree of security and various models of multi-factor authentication are adopted in various industry verticals like BFSI, government, immigration and travel, commercial security, electronics, and healthcare.
Market Segmentation
Insight by Model Type
The global multifactor authentication (MFA) market is segmented by its model types into two-factor authentication, multifactor with three-factor authentication, multifactor with four-factor authentication, and multifactor with five-factor authentication segments. The two-factor authentication is further divided into a smart card with a pin, a smart card with biometric technology, biometric technology with a pin, two-factor biometric technology, and a one-time password with the pin. The multifactor with three-factor authentication is further segmented into a smart card with pin and biometric technology, a smart card with two-factor biometric technology, a pin with two-factor biometric technologies, and three-factor biometric technology. Out of these segments and subsegments, the two-factor authentication segment will dominate the market due to higher adoption and ability to authenticate the identification of users digitally using different factors such as possession-based factors, knowledge-based factors, and inherence-based factors. On the other hand, the multifactor with five-factor authentication segment will be the fastest growing segment during the forecast period due to its high level of security and higher application in government agencies such as homeland security services, safeguarding access to top-secret files and national data, and technology in national research centers.
Insight by Component
The global multifactor authentication (MFA) market is also divided by its components into solutions, hardware, and services. Out of these segments, the service segment will dominate the market during the forecast period due to its growing demand and adoption of MFA solutions that need proper deployment, execution, and maintenance. Proper functioning of the MFA solutions results in higher flexibility in operations improvement in data security and compliance.
Insight by Authentication Type
According to the authentication type, the global multifactor authentication (MFA) market is divided into password authentication and passwordless authentication. Out of these two segments, the password authentication segment is expected to grow and contribute more to the market share during the forecast period, as it is a low-cost solution that offers significantly good security. However, the password-less authentication segment will grow at a faster rate due to tech developments and higher implementation of sophisticated technologies like AI and IoT in electronic devices like tablets and smartphones. It is also attributed to the growing adoption of fingerprint and face recognition techniques.
Insight by Industry Vertical
Industry verticals split the global multifactor authentication (MFA) market into BFSI, government, travel and immigration, military and defense, commercial security, IT, telecommunication, healthcare, media and entertainment, education, retail, and eCommerce segments. Out of all these segments, the BFSI industry sector is expected to dominate the market due to higher security requirements to protect the large number of sensitive data they handle. Typically, these solutions help them meet strict government regulations such as PSD2 and PCI DSS to protect customer data.
Report Metric |
Details |
Historical Period |
2018 - 2023 |
Base Year Considered |
2024 |
Forecast Period |
2025 - 2030 |
Market Size in 2023 |
U.S.D. 12.2 Billion |
Revenue Forecast in 2030 |
U.S.D. 27.3 Billion |
Growth Rate |
16.3% |
Segments Covered in the Report |
By Model Type, By Component, and By Authentication, Industry Vertical |
Report Scope |
Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling |
Regions Covered in the Report |
North America, Europe, Asia-Pacific, Middle East, and Rest of the World |
Industry Dynamics
Industry Trends
The most notable trend in the industry is the implementation of advanced technologies such as blockchain. Another notable trend is the incorporation of decentralized authentication systems that minimize the use of centralized data and application servers, facilitating computer networks in encrypting, synchronizing, and storing data.
Growth Drivers
The most significant growth factor of the global multifactor authentication (MFA) market is the rising concern for security breaches and fraud activities among organizations that handle sensitive data that needs to be protected from theft. Also, the rise in the adoption of BYOD and IoT technology propels market growth, as does the rise in demand for cloud-based MFA services and solutions. Moreover, today's large volume of online transactions requires a robust authentication system to push the market forward. Some other important growth factors of the market include the strict government regulations such as GDPR, CCPA, and PSD2 and compliance requirements that push the demand for foolproof security practices in organizations to prevent data leaks, thefts, frauds, and identity thefts. Furthermore, growing investment in cloud technologies and services, higher internet penetration, growing need for higher enterprise mobility, higher adoption of smartphones with built-in authentication technology, and growth of e-commerce bolster the market growth.
Challenges
The complexities involved in multifactor authentication, as well as the higher cost of procurement, implementation, management, and maintenance, along with the reluctance of end-users to adopt these solutions due to uncertainties, hinder the growth of the global multifactor authentication (MFA) market.
Opportunities
The non-intrusive design of the multifactor authentication systems allows easy and non-disruptive integration into the existing digital infrastructure of an organization. This, along with the ability to promote security in digital services, offers higher growth opportunities. It is also attributed to well-designed APIs that integrate effortlessly with the login pages, offering more flexibility and feasibility in authentication practices. Also, the rise in online transactions and the IT industry provides lucrative growth opportunities to MFA manufacturers.
Geographic Overview
North America dominates the market due to the growing penetration of smartphones, higher adoption of digital services, and rapid developments in the technological field. Moreover, upgraded network connectivity, along with growing instances of cyberattacks, promotes the market. The existence of major players like Symantec and CA Technologies also promotes market growth in this region.
Asia-Pacific, on the other hand, will also grow at a faster rate due to rapid technological developments and higher investments in advanced technologies like IoT and cloud, a rise in consumer spending on connected devices, and growing demand for digital services.
Competitive Insight
The industry players are innovating and deploying various solutions to handle the operational efficiencies of organizations and investing in research and development activities to develop novel authentication products, solutions, and services. Moreover, the market players are adopting inorganic strategies like M&A with small firms to enhance their product portfolio and have a competitive edge in the market.
Okta is one of the leading independent providers of identity for enterprises and provides flexibility in multifactor authentication solutions and includes single sign-on, access gateway, universal directory, and authentication.
OneSpan Inc. is a publicly traded cybersecurity technology company based in Boston, Massachusetts, with offices in Montreal, Brussels and Zurich. The company offers a cloud-based and open-architected anti-fraud platform and is historically known for its multi-factor authentication and electronic signature software.
Some of the key players operating in the multifactor authentication market: are Broadcom, OneSpan, Okta, Microsoft, RSA Security LLC, Safran, Thales Group, SUPREMA, Ping Identity, and Fujitsu.
Recent Developments by Key Players
OneSpan’s Integration Platform enables organizations to easily integrate OneSpan Sign into the application of their choice. These pre-built integrations, which range from popular business apps including Microsoft Apps, Google Workspace, Salesforce, and Workday allow organizations to manage a seamless, modern digital agreement process.
Okta has entered into a definitive agreement to acquire Spera Security, an Identity security platform, to broaden its identity threat detection and security posture management capabilities.
The Multifactor Authentication Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
Segments Covered in the Report
Region Covered in the Report
Source: VynZ Research
1. Research Overview
1.1. The Report Offers
1.2. Market Coverage
1.2.1. By Model Type
1.2.2. By Component
1.2.3. By Authentication Type
1.2.4. By Industry Vertical
1.2.5. By Region
1.3. Research Phases
1.4. Limitations
1.5. Market Methodology
1.5.1. Data Sources
1.5.1.1. Primary Research
1.5.1.2. Secondary Research
1.5.2. Methodology
1.5.2.1. Data Exploration
1.5.2.2. Forecast Parameters
1.5.2.3. Data Validation
1.5.2.4. Assumptions
1.5.3. Study Period & Data Reporting Unit
2. Executive Summary
3. Industry Overview
3.1. Industry Dynamics
3.1.1. Market Growth Drivers
3.1.2. Market Restraints
3.1.3. Key Market Trends
3.1.4. Major Opportunities
3.2. Industry Ecosystem
3.2.1. Porter’s Five Forces Analysis
3.2.2. Recent Development Analysis
3.2.3. Value Chain Analysis
3.3. Competitive Insight
3.3.1. Competitive Position of Industry Players
3.3.2. Market Attractive Analysis
3.3.3. Market Share Analysis
4. Global Market Estimate and Forecast
4.1. Global Market Overview
4.2. Global Market Estimate and Forecast to 2030
5. Market Segmentation Estimate and Forecast
5.1. By Model Type
5.1.1. Two-Factor Authentication
5.1.1.1. Market Definition
5.1.1.2. Market Estimation and Forecast to 2030
5.1.2. Multifactor with Three-Factor Authentication
5.1.2.1. Market Definition
5.1.2.2. Market Estimation and Forecast to 2030
5.1.3. Multifactor with Four-Factor Authentication
5.1.2.1. Market Definition
5.1.2.2. Market Estimation and Forecast to 2030
5.1.4. Multifactor with Five-Factor Authentication
5.1.2.1. Market Definition
5.1.2.2. Market Estimation and Forecast to 2030
5.2. By Component
5.2.1. Solutions
5.2.1.1. Market Definition
5.2.1.2. Market Estimation and Forecast to 2030
5.2.2. Hardware
5.2.2.1. Market Definition
5.2.2.2. Market Estimation and Forecast to 2030
5.2.3. Services
5.2.2.1. Market Definition
5.2.2.2. Market Estimation and Forecast to 2030
5.3. By Authentication Type
5.3.1. Password Authentication
5.3.1.1. Market Definition
5.3.1.2. Market Estimation and Forecast to 2030
5.3.2. Passwordless Authentication
5.3.2.1. Market Definition
5.3.2.2. Market Estimation and Forecast to 2030
5.3. By Industry Vertical
5.3.1. BFSI
5.3.1.1. Market Definition
5.3.1.2. Market Estimation and Forecast to 2030
5.3.2. Government
5.3.2.1. Market Definition
5.3.2.2. Market Estimation and Forecast to 2030
5.3.3. Travel and Immigration
5.3.1.1. Market Definition
5.3.1.2. Market Estimation and Forecast to 2030
5.3.4. Military and Defense
5.3.2.1. Market Definition
5.3.2.2. Market Estimation and Forecast to 2030
5.3.5. Commercial Security
5.3.1.1. Market Definition
5.3.1.2. Market Estimation and Forecast to 2030
5.3.6. IT
5.3.2.1. Market Definition
5.3.2.2. Market Estimation and Forecast to 2030
5.3.7. Telecommunication
5.3.1.1. Market Definition
5.3.1.2. Market Estimation and Forecast to 2030
5.3.8. Healthcare
5.3.2.1. Market Definition
5.3.2.2. Market Estimation and Forecast to 2030
5.3.9. Media and Entertainment
5.3.1.1. Market Definition
5.3.1.2. Market Estimation and Forecast to 2030
5.3.10. Other Verticals (Education, and Retail, and eCommerce
5.3.2.1. Market Definition
5.3.2.2. Market Estimation and Forecast to 2030
6. North America Market Estimate and Forecast
6.1. By Model Type
6.2. By Component
6.3. By Authentication Type
6.5. By Industry Vertical
6.6 By Country – U.S., Canada, and Mexico
6.5.1. U.S. Market Estimate and Forecast
6.5.2. Canada Market Estimate and Forecast
6.5.3. Mexico Market Estimate and Forecast
7. Europe Market Estimate and Forecast
7.1. By Model Type
7.2. By Component
7.3. By Authentication Type
7.5. By Industry Vertical
7.6 By Country – Germany, U.K., France, Italy, Spain, Russia, and Rest of Europe
7.5.1. Germany Market Estimate and Forecast
7.5.2. France Market Estimate and Forecast
7.5.3. U.K. Market Estimate and Forecast
7.5.4. Italy Market Estimate and Forecast
7.5.5. Spain Market Estimate and Forecast
7.5.6. Rest of Europe Market Estimate and Forecast
8. Asia-Pacific Market Estimate and Forecast
8.1. By Model Type
8.2. By Component
8.3. By Authentication Type
8.5. By Industry Vertical
8.6 By Country – China, Japan, India, South Korea, and Rest of Asia-Pacific
8.5.1. China Market Estimate and Forecast
8.5.2. Japan Market Estimate and Forecast
8.5.3. India Market Estimate and Forecast
8.5.4. South Korea Market Estimate and Forecast
8.5.5. Singapore Market Estimate and Forecast
8.5.6. Rest of Asia-Pacific Market Estimate and Forecast
9. Rest of the World (RoW) Market Estimate and Forecast
9.1. By Model Type
9.2. By Component
9.3. By Authentication Type
9.5. By Industry Vertical
9.6 By Country – Brazil, Saudi Arabia, South Africa, U.A.E., and Other Countries
9.5.1. Brazil Market Estimate and Forecast
9.5.2. Saudi Arabia Market Estimate and Forecast
9.5.3. South Africa Market Estimate and Forecast
9.5.4. Other Countries Market Estimate and Forecast
10. Company Profiles
10.1. Broadcom
10.1.1. Snapshot
10.1.2. Overview
10.1.3. Offerings
10.1.4. Financial Insight
10.1.5. Recent Developments
10.2. OneSpan
10.2.1. Snapshot
10.2.2. Overview
10.2.3. Offerings
10.2.4. Financial Insight
10.2.5. Recent Developments
10.3. Okta
10.3.1. Snapshot
10.3.2. Overview
10.3.3. Offerings
10.3.4. Financial Insight
10.3.5. Recent Developments
10.4. Microsoft
10.4.1. Snapshot
10.4.2. Overview
10.4.3. Offerings
10.4.4. Financial Insight
10.4.5. Recent Developments
10.5. RSA Security LLC
10.5.1. Snapshot
10.5.2. Overview
10.5.3. Offerings
10.5.4. Financial Insight
10.5.5. Recent Developments
10.6. Safran
10.6.1. Snapshot
10.6.2. Overview
10.6.3. Offerings
10.6.4. Financial Insight
10.6.5. Recent Developments
10.7. Thales Group
10.7.1. Snapshot
10.7.2. Overview
10.7.3. Offerings
10.7.4. Financial Insight
10.7.5. Recent Developments
10.8. SUPREMA
10.7.1. Snapshot
10.7.2. Overview
10.7.3. Offerings
10.7.4. Financial Insight
10.7.5. Recent Developments
10.9. Ping Identity
10.7.1. Snapshot
10.7.2. Overview
10.7.3. Offerings
10.7.4. Financial Insight
10.7.5. Recent Developments
10.10. Fujitsu
10.7.1. Snapshot
10.7.2. Overview
10.7.3. Offerings
10.7.4. Financial Insight
10.7.5. Recent Developments
11. Appendix
11.1. Exchange Rates
11.2. Abbreviations
Note: Financial insight and recent developments of different companies are subject to the availability of information in the secondary domain.
List of Tables
Table 1 Sources
Table 2 Study Periods
Table 3 Data Reporting Unit
Table 4 Global Multifactor Authentication Market, By Model Type, 2018 - 2023 (USD Billion)
Table 5 Global Multifactor Authentication Market, By Model Type, 2025 - 2030 (USD Billion)
Table 6 Global Multifactor Authentication Market, By Component, 2018 - 2023 (USD Billion)
Table 7 Global Multifactor Authentication Market, By Component, 2025 - 2030 (USD Billion)
Table 8 Global Multifactor Authentication Market, By Authentication Type, 2018 - 2023 (USD Billion)
Table 9 Global Multifactor Authentication Market, By Authentication Type, 2025 - 2030 (USD Billion)
Table 10 Global Multifactor Authentication Market, By Industry Vertical, 2018 - 2023 (USD Billion)
Table 11 Global Multifactor Authentication Market, By Industry Vertical, 2025 - 2030 (USD Billion)
Table 12 Global Multifactor Authentication Market, By Region, 2018 - 2023 (USD Billion)
Table 13 Global Multifactor Authentication Market, By Region, 2025 - 2030 (USD Billion)
Table 14 North America Multifactor Authentication Market, By Model Type, 2018 - 2023 (USD Billion)
Table 15 North America Multifactor Authentication Market, By Model Type, 2025 - 2030 (USD Billion)
Table 16 North America Multifactor Authentication Market, By Component, 2018 - 2023 (USD Billion)
Table 17 North America Multifactor Authentication Market, By Component, 2025 - 2030 (USD Billion)
Table 18 North America Multifactor Authentication Market, By Authentication Type, 2018 - 2023 (USD Billion)
Table 19 North America Multifactor Authentication Market, By Authentication Type, 2025 - 2030 (USD Billion)
Table 20 North America Multifactor Authentication Market, By Industry Vertical, 2018 - 2023 (USD Billion)
Table 21 North America Multifactor Authentication Market, By Industry Vertical, 2025 - 2030 (USD Billion)
Table 22 North America Multifactor Authentication Market, By Region, 2018 - 2023 (USD Billion)
Table 23 North America Multifactor Authentication Market, By Region, 2025 - 2030 (USD Billion)
Table 24 Europe Multifactor Authentication Market, By Model Type, 2018 - 2023 (USD Billion)
Table 25 Europe Multifactor Authentication Market, By Model Type, 2025 - 2030 (USD Billion)
Table 26 Europe Multifactor Authentication Market, By Component, 2018 - 2023 (USD Billion)
Table 27 Europe Multifactor Authentication Market, By Component, 2025 - 2030 (USD Billion)
Table 28 Europe Multifactor Authentication Market, By Authentication Type, 2018 - 2023 (USD Billion)
Table 29 Europe Multifactor Authentication Market, By Authentication Type, 2025 - 2030 (USD Billion)
Table 30 Europe Multifactor Authentication Market, By Industry Vertical, 2018 - 2023 (USD Billion)
Table 31 Europe Multifactor Authentication Market, By Industry Vertical, 2025 - 2030 (USD Billion)
Table 32 Europe Multifactor Authentication Market, By Region, 2018 - 2023 (USD Billion)
Table 33 Europe Multifactor Authentication Market, By Region, 2025 - 2030 (USD Billion)
Table 34 Asia-Pacific Multifactor Authentication Market, By Model Type, 2018 - 2023 (USD Billion)
Table 35 Asia-Pacific Multifactor Authentication Market, By Model Type, 2025 - 2030 (USD Billion)
Table 36 Asia-Pacific Multifactor Authentication Market, By Component, 2018 - 2023 (USD Billion)
Table 37 Asia-Pacific Multifactor Authentication Market, By Component, 2025 - 2030 (USD Billion)
Table 38 Asia-Pacific Multifactor Authentication Market, By Authentication Type, 2018 - 2023 (USD Billion)
Table 39 Asia-Pacific Multifactor Authentication Market, By Authentication Type, 2025 - 2030 (USD Billion)
Table 40 Asia-Pacific Multifactor Authentication Market, By Industry Vertical, 2018 - 2023 (USD Billion)
Table 41 Asia-Pacific Multifactor Authentication Market, By Industry Vertical, 2025 - 2030 (USD Billion)
Table 42 Asia-Pacific Multifactor Authentication Market, By Region, 2018 - 2023 (USD Billion)
Table 43 Asia-Pacific Multifactor Authentication Market, By Region, 2025 - 2030 (USD Billion)
Table 44 RoW Multifactor Authentication Market, By Model Type, 2018 - 2023 (USD Billion)
Table 45 RoW Multifactor Authentication Market, By Model Type, 2025 - 2030 (USD Billion)
Table 46 RoW Multifactor Authentication Market, By Component, 2018 - 2023 (USD Billion)
Table 47 RoW Multifactor Authentication Market, By Component, 2025 - 2030 (USD Billion)
Table 48 RoW Multifactor Authentication Market, By Authentication Type, 2018 - 2023 (USD Billion)
Table 49 RoW Multifactor Authentication Market, By Authentication Type, 2025 - 2030 (USD Billion)
Table 50 RoW Multifactor Authentication Market, By Industry Vertical, 2018 - 2023 (USD Billion)
Table 51 RoW Multifactor Authentication Market, By Industry Vertical, 2025 - 2030 (USD Billion)
Table 52 RoW Multifactor Authentication Market, By Region, 2018 - 2023 (USD Billion)
Table 53 RoW Multifactor Authentication Market, By Region, 2025 - 2030 (USD Billion)
Table 54 Snapshot – Broadcom
Table 55 Snapshot – OneSpan
Table 56 Snapshot – Okta
Table 57 Snapshot – Microsoft
Table 58 Snapshot – RSA Security LLC
Table 59 Snapshot – Safran
Table 60 Snapshot – Thales Group
Table 61 Snapshot – SUPREMA
Table 62 Snapshot – Ping Identity
Table 63 Snapshot – Fujitsu
List of Figures
Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Sources for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Market Synopsis
Figure 9 Global Multifactor Authentication Market- Growth Drivers and Restraints
Figure 10 Competitive Benchmark
Figure 11 Global Multifactor Authentication Market Highlight
Figure 12 Global Multifactor Authentication Market, By Model Type, 2018 - 2030 (USD Billion)
Figure 13 Global Multifactor Authentication Market, By Component, 2018 - 2030 (USD Billion)
Figure 14 Global Multifactor Authentication Market, By Authentication Type, 2018 - 2030 (USD Billion)
Figure 15 Global Multifactor Authentication Market, By Industry Vertical, 2018 - 2030 (USD Billion)
Figure 16 Global Multifactor Authentication Market, By Region, 2018 - 2030 (USD Billion)
Figure 17 North America Multifactor Authentication Market Highlight
Figure 18 North America Multifactor Authentication Market, By Model Type, 2018 - 2030 (USD Billion)
Figure 19 North America Multifactor Authentication Market, By Component, 2018 - 2030 (USD Billion)
Figure 20 North America Multifactor Authentication Market, By Authentication Type, 2018 - 2030 (USD Billion)
Figure 21 North America Multifactor Authentication Market, By Industry Vertical, 2018 - 2030 (USD Billion)
Figure 22 North America Multifactor Authentication Market, by Region, 2018 - 2030 (USD Billion)
Figure 23 Europe Multifactor Authentication Market Highlight
Figure 24 Europe Multifactor Authentication Market, By Model Type, 2018 - 2030 (USD Billion)
Figure 25 Europe Multifactor Authentication Market, By Component, 2018 - 2030 (USD Billion)
Figure 26 Europe Multifactor Authentication Market, By Authentication Type, 2018 - 2030 (USD Billion)
Figure 27 Europe Multifactor Authentication Market, By Industry Vertical, 2018 - 2030 (USD Billion)
Figure 28 Europe Multifactor Authentication Market, by Region, 2018 - 2030 (USD Billion)
Figure 29 Asia-Pacific Multifactor Authentication Market Highlight
Figure 30 Asia-Pacific Multifactor Authentication Market, By Model Type, 2018 - 2030 (USD Billion)
Figure 31 Asia-Pacific Multifactor Authentication Market, By Component, 2018 - 2030 (USD Billion)
Figure 32 Asia-Pacific Multifactor Authentication Market, By Authentication Type, 2018 - 2030 (USD Billion)
Figure 33 Asia-Pacific Multifactor Authentication Market, By Industry Vertical, 2018 - 2030 (USD Billion)
Figure 34 Asia-Pacific Multifactor Authentication Market, by Region, 2018 - 2030 (USD Billion)
Figure 35 RoW Multifactor Authentication Market Highlight
Figure 36 RoW Multifactor Authentication Market, By Model Type, 2018 - 2030 (USD Billion)
Figure 37 RoW Multifactor Authentication Market, By Component, 2018 - 2030 (USD Billion)
Figure 38 RoW Multifactor Authentication Market, By Authentication Type, 2018 - 2030 (USD Billion)
Figure 39 RoW Multifactor Authentication Market, By Industry Vertical, 2018 - 2030 (USD Billion)
Figure 40 RoW Multifactor Authentication Market, By Region, 2018 - 2030 (USD Billion)
Global Multifactor Authentication Market Coverage
Model Type Insight and Forecast 2025-2030
Component Insight and Forecast 2025-2030
Authentication Type Insight and Forecast 2025-2030
Industry Vertical Insight and Forecast 2025-2030
Geographical Segmentation
Multifactor Authentication Market by Region
North America
Europe
Asia-Pacific (APAC)
Rest of the World (RoW)
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